Research Library

39 Results for "sell OR Tripbam"

Working Paper: Case Study

TRIPBAM: Creating Digital Value at the Time of the COVID-19 Pandemic

By Gabriele Piccoli, et al Jul 30, 2020

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TRIPBAM's quick reaction to COVID-19 and new strategic initiatives it implemented set the company up for a return to growth post-crisis. Read More
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Research Briefing

Cashing In on Your Data

By Barbara H. Wixom Aug 21, 2014

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Data is among a company’s most important assets. Increasingly, companies are monetizing their data assets through selling, bartering, or wrapping. Read Now
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Research Briefing

Shifting to a Product Mindset for Data

By Barbara H. Wixom, Nick van der Meulen, and Cynthia M. Beath Apr 17, 2025

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Product management practices help organizations better sell, improve, and profit from their data assets and data solutions. Read Now
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Research Briefing

What is Data Monetization?

By Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens Aug 17, 2023

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There is a world of difference between creating valuable benefits from data and turning those benefits into money. Read Now
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Working Paper: Case Study

Foundations for Data Monetization

By Anne Buff, Barbara H. Wixom, and Paul Tallon Aug 17, 2015

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Data’s role is shifting—from being a secondary asset supporting decisions, processes, and digital strategy to a primary asset to productize and sell. Read More
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Research Briefing

Profiting from the Data Deluge

By Barbara H. Wixom and Jeanne W. Ross Dec 17, 2015

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Executives who intend to profit from the data deluge must understand that companies can create direct bottom-line impact from their data in three ways. Read Now
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Research Briefing

Six Sources of Value for Information Businesses

By Barbara H. Wixom, Anne Buff, and Paul Tallon Jan 15, 2015

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Our research found that information sellers rely greatly on other stakeholders to build and support six sources of value. Read Now
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Management Journal Article

How to Monetize Your Data

By Barbara H. Wixom and Jeanne W. Ross Jan 9, 2017

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Most companies are awash in data—but figuring out how to derive a profit from the data deluge can help distinguish your company in the marketplace. Read Now
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Management Journal Article

Fast-Track Data Monetization With Strategic Data Assets

By Barbara H. Wixom, Gabriele Piccoli, and Joaquin Rodriguez Jul 29, 2021

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To monetize data, companies must first create strategic data assets that can be reused and recombined for new value creation. Read Now
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Working Paper: Participant Report

Data Monetization: Generating Financial Returns from Data and Analytics—Summary of Survey Findings

By Barbara H. Wixom Apr 18, 2019

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Using information from 315 executives, learn how companies are generating economic returns from data monetization activities. Read More
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Research Briefing

Data Is Everybody’s Business

By Barbara H. Wixom, Leslie Owens, and Cynthia M. Beath Apr 15, 2021

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It’s time for leaders to foster a radical escalation of commitment in data. Read Now
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Research Briefing

Building Data Monetization Capabilities that Pay Off

By Barbara H. Wixom and Killian Farrell Nov 21, 2019

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Data monetization is evolutionary and digital leaders must be persistent and purposed as they make capability investments. Read Now
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Research Briefing

Maximizing Returns from Data Monetization Strategies

By Nick van der Meulen, Barbara H. Wixom, and Cynthia M. Beath Feb 20, 2025

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What are the strategy-specific practices that maximize the impact of your data initiatives on strategic business outcomes? Read Now
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Management Journal Article

Actioned Analytics Pave the Way to New Customer Value

By Barbara H. Wixom and Gabriele Piccoli Oct 5, 2020

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The more companies deliver actioned analytics, the more they can measure, monitor, influence, and drive real value creation. Read Now
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Research Briefing

During a Crisis, Let Data Monetization Help Your Bottom Line

By Barbara H. Wixom, Killian Farrell, and Leslie Owens Apr 16, 2020

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During a crisis, companies should consider data monetization as a way to offset slowdowns in traditional money-making parts of the business. Read Now
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Research Briefing

Increase Data Liquidity by Building Digital Data Assets

By Joaquin Rodriguez, Gabriele Piccoli, and Barbara H. Wixom Nov 18, 2021

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Companies can accelerate the pursuit of new data monetization opportunities by configuring digital data assets. Read Now
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Research Briefing

Making Money from Data Wrapping: Insights from Product Managers

By Barbara H. Wixom and Ronny Schüritz Dec 20, 2018

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Data wrapping occurs when product managers increasingly amplify the value of their products by adding analytics-based features and experiences. Read Now
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Research Briefing

Let's Start Treating Data as a Strategic Asset!

By Barbara H. Wixom and Cynthia M. Beath Sep 17, 2015

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It’s time for executives to have conversations about their firms’ data value proposition. Read Now
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Working Paper: Participant Report

Creating Competitive Products with Analytics—Summary of Survey Findings

By Ronny Schüritz, Killian Farrell, and Barbara H. Wixom Jun 28, 2019

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Learn how product managers and other professionals are creating analytics features and experiences using a phenomenon we call data wrapping. Read More
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Research Briefing

GUESS?, Inc.: Engaging the Business Community with the “New Look” of Business Intelligence

By Barbara H. Wixom and Anne Quaadgras Aug 15, 2013

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A focus on fun in the user experience, in addition to ensuring that Business Intelligence is useful and easy to use, helps increase its use and value. Read Now
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Research Briefing

Data Value Assessment: Recognizing Data as an Enterprise Asset

By Barbara H. Wixom and M. Lynne Markus Mar 19, 2015

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To maximize data, companies must generate value amidst fear of security breaches, privacy violations, mounting costs and regulatory constraints. Read Now
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Research Briefing

Build Data Liquidity to Accelerate Data Monetization

By Barbara H. Wixom and Gabriele Piccoli May 20, 2021

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Future-ready companies draw on liquid strategic data assets to fuel data monetization. Read Now
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Working Paper: Case Study

BBVA Fuels Digital Transformation Progress with a Data Science Center of Excellence

By Elena Alfaro Martínez, et al Apr 27, 2018

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Learn lessons that can help managers accelerate the spread of data science and maximize financial returns from their own data science investments. Read More
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Research Briefing

Scaling AI to Generate Better and Different Outcomes

By Barbara H. Wixom, Ida A. Someh, and Robert W. Gregory Dec 16, 2021

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Companies maximize returns from AI investments by scaling AI using two distinct dimensions: scaling up and scaling out. Read Now
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Topics:

Working Paper: Case Study

TRIPBAM: Creating Digital Value at the Time of the COVID-19 Pandemic

Research Briefing

Cashing In on Your Data

Research Briefing

Shifting to a Product Mindset for Data

Research Briefing

What is Data Monetization?

Working Paper: Case Study

Foundations for Data Monetization

Research Briefing

Profiting from the Data Deluge

Research Briefing

Six Sources of Value for Information Businesses

Management Journal Article

How to Monetize Your Data

Management Journal Article

Fast-Track Data Monetization With Strategic Data Assets

Working Paper: Participant Report

Data Monetization: Generating Financial Returns from Data and Analytics—Summary of Survey Findings

Research Briefing

Data Is Everybody’s Business

Research Briefing

Building Data Monetization Capabilities that Pay Off

Research Briefing

Maximizing Returns from Data Monetization Strategies

Management Journal Article

Actioned Analytics Pave the Way to New Customer Value

Research Briefing

During a Crisis, Let Data Monetization Help Your Bottom Line

Research Briefing

Increase Data Liquidity by Building Digital Data Assets

Research Briefing

Making Money from Data Wrapping: Insights from Product Managers

Research Briefing

Let's Start Treating Data as a Strategic Asset!

Working Paper: Participant Report

Creating Competitive Products with Analytics—Summary of Survey Findings

Research Briefing

GUESS?, Inc.: Engaging the Business Community with the “New Look” of Business Intelligence

Research Briefing

Data Value Assessment: Recognizing Data as an Enterprise Asset

Research Briefing

Build Data Liquidity to Accelerate Data Monetization

Working Paper: Case Study

BBVA Fuels Digital Transformation Progress with a Data Science Center of Excellence

Research Briefing

Scaling AI to Generate Better and Different Outcomes

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