CASE STUDY
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
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An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
TRIPBAM pioneered automated clustered rate monitoring in the hotel industry. As the technology startup was readying for a successful exit that would reward founders, employees, and investors for their success, the COVID-19 pandemic hit. The case chronicles TRIPBAM’s leadership’s fast reaction and discusses the strategic initiatives the company put in place to set itself up for a return to growth post-crisis.
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Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium.
MIT CISR wishes to thank all of our associate members for their support and contributions.
Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, information-intensive organizations. We provide the CIO and other digital leaders with insights on topics such as digital transformation, business complexity, data monetization, and the digital workplace. Through research, teaching, and events, the center stimulates interaction among scholars, students and practitioners. Our consortium comprises more than seventy-five member organizations.