CASE STUDY
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
TRIPBAM pioneered automated clustered rate monitoring in the hotel industry. As the technology startup was readying for a successful exit that would reward founders, employees, and investors for their success, the COVID-19 pandemic hit. The case chronicles TRIPBAM’s leadership’s fast reaction and discusses the strategic initiatives the company put in place to set itself up for a return to growth post-crisis.
Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium.