CASE STUDY
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
Working Paper: Case Study
TRIPBAM: Creating Digital Value at the Time of the COVID-19 Pandemic
TRIPBAM's quick reaction to COVID-19 and new strategic initiatives it implemented set the company up for a return to growth post-crisis.
Abstract
TRIPBAM pioneered automated clustered rate monitoring in the hotel industry. As the technology startup was readying for a successful exit that would reward founders, employees, and investors for their success, the COVID-19 pandemic hit. The case chronicles TRIPBAM’s leadership’s fast reaction and discusses the strategic initiatives the company put in place to set itself up for a return to growth post-crisis.
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About the Authors
Gabriele Piccoli, E. J. Ourso College of Business, Louisiana State University, USA & University of Pavia, Italy
Federico Pigni, Management Technology & Strategy, Grenoble Ecole de Management, F-38000 Grenoble, France
Barbara H. Wixom, MIT Sloan Center for Information Systems Research (CISR)
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