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Data Research Briefings
Classic Topics


In a digital economy, data—and the information it produces—is one of a company’s most important assets.

In a digitized world, data is unquestionably an important company asset. Operationally, the company relies on data to understand and hone decisions and business processes. Strategically, the company leverages data to change customer value propositions and the nature of the company's core offerings.

MIT CISR research identified three key shifts that impact how companies increasingly generate value through data in today’s digital economy:

  1. Companies monetize data using market-facing approaches
  2. They rely on five data monetization capabilities—data asset, data platform, data governance, data science, and customer understanding—to increase the liquidity of company data assets
  3. They democratize data across the enterprise to fuel work tasks in all corners of the organization

Companies that respond accordingly to these shifts will set themselves up to maximize value creation through data monetization, a term we use to describe the direct and indirect conversion of data into financial returns. We believe that business leaders should view data monetization as a key source of financial value for the company.

Data Is Everybody's Business
Published September 2023

Data Is Everybody's Business: The Fundamentals of Data Monetization

By Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.

See book materials and order the book

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