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Working Paper: Participant Report

Data Monetization: Generating Financial Returns from Data and Analytics—Summary of Survey Findings

Using information from 315 executives, learn how companies are generating economic returns from data monetization activities.
PARTICIPANT REPORT

A report for research project participants with detailed methodology, analysis, findings, and references

Abstract

In 2018, MIT CISR collected information from 315 executives to learn how companies are generating economic returns from data monetization activities. This report provides detailed survey results, and can be used by organizations to benchmark data monetization strategies, practices, and outcomes against those reported by the sample. Key findings from the research included five enterprise-level monetization capabilities—data asset curation, data factory platform, data science techniques and talent, customer understanding, and acceptable data use—that produce optimized data monetization portfolios. The research also identified characteristics that distinguish top-performing companies engaged in the three data monetization approaches: improving processes with data, wrapping products with analytics features and experiences, and selling information solutions.

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This participant report was prepared by Barbara H. Wixom of the MIT Sloan Center for Information Systems Research (CISR). The author would like to thank survey respondents for their participation in the research.

© 2019 MIT Sloan Center for Information Systems Research. All rights reserved to the authors.

About the Author

MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium. 

MIT CISR Patrons
AlixPartners
Avanade
Axway, Inc.
Collibra
Pegasystems Inc.
PricewaterhouseCoopers
Standard Bank Group (South Africa)
The Ogilvy Group
MIT CISR Sponsors
Allstate Insurance Company
Amcor
AmerisourceBergen
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
BlueScope Steel (Australia)
BNP Paribas (France)
Bristol-Myers Squibb
Bupa (Australia)
Cabot Corporation
CarMax
Caterpillar, Inc.
CEMEX (Mexico)
Charles River Laboratories, Inc.
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
General Mills, Inc.
Gilbane Building Co.
Henkel AG & Co. (Germany)
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Koç Holding (Turkey)
Mercer
Nasdaq, Inc.
National Australia Bank Ltd.
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Pacific Life Insurance Company
Pioneer Natural Resources USA Inc.
Posten Norge AS (Norway)
Principal Financial Group
Procter & Gamble
QBE
Ramsay Health Care (Australia)
Raytheon Technologies
Reserve Bank of Australia
SC Global Tubular Solutions
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
State Street Corp.
Stockland (Australia)
Suncorp Group (Australia)
Tetra Pak (Sweden)
Trinity Health
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting
USAA
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Wolters Kluwer
Zoetis Services LLC
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