Data Monetization: Generating Financial Returns from Data and Analytics—Summary of Survey Findings

In 2018, MIT CISR collected information from 315 executives to learn how companies are generating economic returns from data monetization activities. This report provides detailed survey results, and can be used by organizations to benchmark data monetization strategies, practices, and outcomes against those reported by the sample. Key findings from the research included five enterprise-level monetization capabilities—data asset curation, data factory platform, data science techniques and talent, customer understanding, and acceptable data use—that produce optimized data monetization portfolios. The research also identified characteristics that distinguish top-performing companies engaged in the three data monetization approaches: improving processes with data, wrapping products with analytics features and experiences, and selling information solutions.