PARTICIPANT REPORT
A report for research project participants with detailed methodology, analysis, findings, and references
A report for research project participants with detailed methodology, analysis, findings, and references
In 2018, MIT CISR collected information from 315 executives to learn how companies are generating economic returns from data monetization activities. This report provides detailed survey results, and can be used by organizations to benchmark data monetization strategies, practices, and outcomes against those reported by the sample. Key findings from the research included five enterprise-level monetization capabilities—data asset curation, data factory platform, data science techniques and talent, customer understanding, and acceptable data use—that produce optimized data monetization portfolios. The research also identified characteristics that distinguish top-performing companies engaged in the three data monetization approaches: improving processes with data, wrapping products with analytics features and experiences, and selling information solutions.
This participant report was prepared by Barbara H. Wixom of the MIT Sloan Center for Information Systems Research (CISR). The author would like to thank survey respondents for their participation in the research.
© 2019 MIT Sloan Center for Information Systems Research. All rights reserved to the authors.
Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium.