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Barb Wixom presents at the 2022 MIT CISR Annual Research Forum.
Researcher Profile

Barb Wixom

Key Research Areas: Data monetization; Data, analytics, and AI adoption and use; Contemporary enterprise-level data challenges

About Barb

Barbara’s academic research explores how organizations generate business value from data assets. She has deep expertise in data and analytics techniques and technologies, with particular interest in data and analytics strategy, capabilities, and success.

Barbara leads the MIT CISR Data Research Advisory Board, comprised of data and analytics executives from CISR organizations. The board prioritizes, informs, and participates in data research activities in ways that influence findings and insights at MIT CISR and in the broader global academic community.

Prior to joining MIT CISR, Barbara enjoyed a fifteen-year academic career at the University of Virginia.

Researcher Focus

Let Barb Wixom tell you about her research in her own words


Current Research Projects

Contact Barb

Find Us
Center for Information Systems Research
Massachusetts Institute of Technology
Sloan School of Management
245 First Street, E94-15th Floor
Cambridge, MA 02142