Close Cookie Notice

Welcome to the MIT CISR website!

This site uses cookies. Review our Privacy Statement.

Buildings on sunset sky
Data Is Everybody's Business: The Fundamentals of Data Monetization

Digital Media Kit

Data Is Everybody's Business
Published September 2023

Data Is Everybody's Business: The Fundamentals of Data Monetization

By Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.

Order the book

Excerpts from the book, read by Barb Wixom

Excerpt from the Foreword read by Enrique Hambleton of the MIT CISR Data Research Advisory Board

Key graphics from Data Is Everybody's Business

Advanced Data Monetization Capabilities

Advanced Data Monetization Capabilities
Download (JPG)

Data Is Everybody's Business cover

Book cover
Download (JPG)

Data Is Everybody's Business 3-D cover

Book cover—silo
Download (PNG)

MIT CISR research is made possible by the support and contributions of our Member Organizations.

Photos from the Data is Everybody's Business book launch and reception

Find Us
Center for Information Systems Research
Massachusetts Institute of Technology
Sloan School of Management
245 First Street, E94-15th Floor
Cambridge, MA 02142