Published September 2023
Data Is Everybody's Business: The Fundamentals of Data Monetization
By Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens
Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.
Digital Media Kit
Excerpts from the book, read by Barb Wixom
Excerpt from the Foreword read by Enrique Hambleton of the MIT CISR Data Research Advisory Board