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Published September 2023Data Is Everybody's Business: The Fundamentals of Data MonetizationBy Barbara H. Wixom, Cynthia M. Beath, and Leslie OwensIdeal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization. |
Data Is Everybody's Business: The Fundamentals of Data Monetization
Digital Media Kit
Excerpts from the book, read by Barb Wixom
Excerpt from the Foreword read by Enrique Hambleton of the MIT CISR Data Research Advisory Board
Key graphics from Data Is Everybody's Business
Advanced Data Monetization Capabilities |
Book cover |
Book cover—silo |
Data Is Everybody's Business authors
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Barbara H. Wixom |
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Cynthia M. Beath |
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Leslie Owens |
Media coverage
Forbes
Jan 2, 2024
CIO
Nov 28, 2023
MIT Sloan Ideas Made to Matter
Nov 27, 2023
Architecture & Governance Magazine
Nov 16, 2023
CMS Wire
Oct 5, 2023
The Data Chief
Sep 14, 2023
ThoughtSpot Data Trends
Sep 13, 2023
Stern Strategy Group
Sep 6, 2023
Data Viz Today
Sep 5, 2023
Rotman Management Magazine
Sep 1, 2023
Pharmaceutical Commerce
Aug 11, 2023
CHOICE Reviews
Aug 2, 2023
Medium
Jul 16, 2023
