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Data Is Everybody's Business: The Fundamentals of Data Monetization

Digital Media Kit

Data Is Everybody's Business
Published September 2023

Data Is Everybody's Business: The Fundamentals of Data Monetization

By Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens

Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.

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Materials

About MIT CISR

Endorsements of Data Is Everybody's Business

Press Release

Excerpts from the book, read by Barb Wixom

Excerpt from the Foreword read by Enrique Hambleton of the MIT CISR Data Research Advisory Board

Key graphics from Data Is Everybody's Business

Advanced Data Monetization Capabilities

Advanced Data Monetization Capabilities
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 Data Is Everybody's Business cover

Book cover
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 Data Is Everybody's Business 3-D cover

Book cover—silo
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Data Is Everybody's Business authors

Barb Wixom

Barbara H. Wixom

Headshot (JPG)
Author profile (PDF)
Cynthia Beath

Cynthia M. Beath

Headshot (JPG)
Author profile (PDF)
Leslie Owens

Leslie Owens

Headshot (JPG)
Author profile (PDF)

Media coverage

TechTarget Aug 28, 2024
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MIT Sloan Ideas Made to Matter Jul 29, 2024
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VKTR May 16, 2024
Report Shares 3 AI Principles for Organizational Success
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Three principles leaders need to consider when making AI investments
MIT Technology Review Apr 23, 2024
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Axiom Awards Mar 29, 2024
Congratulations to our 2024 Medalists!
ivoox.com/Elevano Mar 19, 2024
The Data Trek - The Three Ways to Monetize Data
Sina Finance Feb 15, 2024
领导者必读：盘点去年最畅销的10本科技书籍
MIT Sloan Management Review (Brasil) Feb 6, 2024
Captar dados de graça está com os dias contados nas empresas. Monetização deve ganhar força
Forbes Jan 2, 2024
Top 10 Tech Books Of 2023
MIT Sloan Ideas Made to Matter Jan 2, 2024
Use data to your advantage in 2024: New ideas from MIT Sloan Management Review
Wolters Kluwer Dec 14, 2023
Legal Leaders Exchange: Insights on data monetization from Wolters Kluwer and MIT
MIT Press Dec 14, 2023
The MIT Press listening room: December 2023 edition
MIT Sloan Management Review Dec 8, 2023
Cómo tener mejores conversaciones estratégicas sobre la monetización de datos
Wolters Kluwer Dec 6, 2023
The power of data analytics and monetization: Driving growth and innovation
CIO Nov 28, 2023
What you don’t know about data management could kill your business
MIT Sloan Ideas Made to Matter Nov 27, 2023
MIT Sloan reading list: 8 books from 2023
Architecture & Governance Magazine Nov 16, 2023
Data is Everybody’s Business: The Fundamentals of Data Monetization
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How to Make Data Monetization Everybody’s Business
GlobeNewswire Oct 16, 2023
Data is Everybody’s Business: The Fundamentals of Data Monetization
MIT Sloan Ideas Made to Matter Oct 5, 2023
What everybody should know about data monetization
MIT Sloan Management Review (Brasil) Oct 5, 2023
Monetização de dados é assunto para se discutir estrategicamente
CMS Wire Oct 5, 2023
Finally, a Data Book for CMOs Detailing Data Monetization Strategies
The Data Administration Newsletter Oct 4, 2023
Fresh Ideas for Data Governance Professionals
Stern Strategy Group Oct 3, 2023
AI-POWERED PROFITS: NAVIGATING THE NEW BUSINESS RENAISSANCE
Shelf Awareness Sep 29, 2023
The Best Books This Week - September 29 2023
Big Think Sep 28, 2023
Why data-smart leaders create teams of “purple people”
MIT Sloan Management Review Sep 27, 2023
How to Have Better Strategy Conversations About Monetizing Data
Adam Mendler Blog Sep 26, 2023
The Business of Data: Interview with MIT's Barbara Wixom
MIT Sloan Ideas Made to Matter Sep 26, 2023
How to make data ‘everybody’s business’
Stern Strategy Group Sep 26, 2023
Demystify Your Data: Monetization Strategies for an AI-Driven World
Scaling Tech Sep 26, 2023
Dr. Barbara Wixom on Data is Everybody’s Business (Scaling Tech Podcast Ep24)
The Data Chief Sep 14, 2023
Three Must-Read Data and Analytics Books with Dr. Barb Wixom, Vin Vashishta, and Asha Saxena
ThoughtSpot Data Trends Sep 13, 2023
10 books on data, analytics, and AI that leaders should read in 2023
Stern Strategy Group Sep 6, 2023
Must-Read Books | September 2023
Data Viz Today Sep 5, 2023
Episode 88: 3 Ways to Monetize Your Data and Dataviz — with Dr. Barbara Wixom
Rotman Management Magazine Sep 1, 2023
Creating Value from Data: A Monetization Framework
MIT Press Sep 1, 2023
September books: Data Is Everybody’s Business, Defending Animals, Feminist Designer, and more
Pharmaceutical Commerce Aug 11, 2023
Why Data Should Be a Top Priority
CHOICE Reviews Aug 2, 2023
Forthcoming Titles in Business, 2023
Medium Jul 16, 2023
5 Summer Reads By MIT Faculty

MIT CISR research is made possible by the support and contributions of our Member Organizations.

Photos from the Data is Everybody's Business book launch and reception

Zoom
The reception table with stacks of Data is Everybody's Business books to be given to attendees.
Zoom
From left to right, authors Barbara Wixom, Cynthia "Dr. Boo" Beath, and Leslie Owens.
Zoom
Austin Van Groningen, MIT CISR Engagement Director, holds up a copy of the book up at the podium.
Zoom
A close up of Data is Everybody's Business being held by author Barbara Wixom.
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