Digital technologies are offering opportunities to create new customer value propositions. These customer value propositions are delivered as digital offerings: information enriched solutions that engage customers in a seamless, personalized experience. The possibilities for new customer offerings is seemingly infinite, but it’s not easy to identify offerings that your company is capable of delivering and your customers are interested in paying for.
Digital Design and Transformation
To successfully identify, design, and deliver digital offerings, companies need to build new technology and business capabilities. We have identified 5 building blocks that help companies develop these capabilities. There is no single template for introducing and developing the building blocks, but our research has found that companies profiting from digital offerings have significantly more mature building blocks. Mapping a digital journey is an important and challenging management effort.
Designed for Digital
How to Architect Your Business for Sustained Success
By Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker
Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, Schneider Electric, LEGO, Philips, USAA, and many other global organizations