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Working Paper: Case Study

BBVA Fuels Digital Transformation Progress with a Data Science Center of Excellence

Learn lessons that can help managers accelerate the spread of data science and maximize financial returns from their own data science investments.
CASE STUDY

An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)

Abstract

BBVA was a global financial group that established a data science center of excellence (CoE) in 2014 to co-create high-value analytics-based solutions with BBVA project teams; create innovative BBVA data science capabilities; and lead BBVA’s data-driven culture change. BBVA established the CoE as a wholly owned subsidiary called BBVA Data & Analytics, and by 2017, the CoE had taken several noteworthy actions, which included (1) launching more than forty data science projects for approximately one-third of the business units at BBVA; (2) commercializing a flagship data product for markets in Spain, Mexico, and Colombia; and (3) developing an active, BBVA-wide data science community of practice. The case illustrates exemplary CoE activities and describes lessons learned that can help managers accelerate the spread of data science and maximize financial returns from their own data science investments.

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About the Authors

Profile picture for user iasadi@mit.edu

Ida A. Someh, University of Queensland Business School

MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH 

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than ninety firms sponsor our work and participate in our consortium. 

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