PARTICIPANT REPORT
A report for research project participants with detailed methodology, analysis, findings, and references
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A report for research project participants with detailed methodology, analysis, findings, and references
In 2018, MIT CISR collected information from 511 product managers and other professionals responsible for the success of a product to learn how companies are creating analytics features and experiences, a phenomenon we call data wrapping. This report provides detailed survey results, and can be used by an organization to benchmark data wrapping practices and outcomes against those reported by the sample. Further, the report describes three key activities that distinguish top data wrapping performers: they (1) please customers with useful and engaging wraps; (2) design features and experiences to anticipate, advise, adapt and act; and (3) quantify and monitor financial returns.
Any registered, logged-in user of the website can read many MIT CISR Working Papers in the webpage from 90 days after publication, plus download a PDF of the publication. Employees of MIT CISR members organizations get access to additional content.
Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium.
MIT CISR wishes to thank all of our associate members for their support and contributions.
Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, information-intensive organizations. We provide the CIO and other digital leaders with insights on topics such as digital transformation, business complexity, data monetization, and the digital workplace. Through research, teaching, and events, the center stimulates interaction among scholars, students and practitioners. Our consortium comprises more than seventy-five member organizations.