PARTICIPANT REPORT
A report for research project participants with detailed methodology, analysis, findings, and references
Working Paper: Participant Report
Creating Competitive Products with Analytics—Summary of Survey Findings
Learn how product managers and other professionals are creating analytics features and experiences using a phenomenon we call data wrapping.
Abstract
In 2018, MIT CISR collected information from 511 product managers and other professionals responsible for the success of a product to learn how companies are creating analytics features and experiences, a phenomenon we call data wrapping. This report provides detailed survey results, and can be used by an organization to benchmark data wrapping practices and outcomes against those reported by the sample. Further, the report describes three key activities that distinguish top data wrapping performers: they (1) please customers with useful and engaging wraps; (2) design features and experiences to anticipate, advise, adapt and act; and (3) quantify and monitor financial returns.
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About the Authors
Barbara H. Wixom, MIT Sloan Center for Information Systems Research (CISR)
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium.
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