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Working Paper: Participant Report

Creating Competitive Products with Analytics—Summary of Survey Findings

Learn how product managers and other professionals are creating analytics features and experiences using a phenomenon we call data wrapping.
By Ronny Schüritz, Killian Farrell, and Barbara H. Wixom
PARTICIPANT REPORT

A report for research project participants with detailed methodology, analysis, findings, and references

Abstract

In 2018, MIT CISR collected information from 511 product managers and other professionals responsible for the success of a product to learn how companies are creating analytics features and experiences, a phenomenon we call data wrapping. This report provides detailed survey results, and can be used by an organization to benchmark data wrapping practices and outcomes against those reported by the sample. Further, the report describes three key activities that distinguish top data wrapping performers: they (1) please customers with useful and engaging wraps; (2) design features and experiences to anticipate, advise, adapt and act; and (3) quantify and monitor financial returns.

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About the Authors

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Ronny Schüritz, Karlsruhe Institute of Technology

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Killian Farrell, Karlsruhe Institute of Technology

MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH 

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than ninety firms sponsor our work and participate in our consortium. 

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