Research Library

26 Results for "strategy"

Working Paper: Research Article

How To Create a Successful Data Strategy

Nov 1, 2018

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At MIT CISR we believe organizations must establish a data strategy to clarify and communicate their desired next-gen data approaches. Read More
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Working Paper: Case Study

PepsiCo Unlocks Granular Growth Using a Data-Driven Understanding of Shoppers

By Barbara H. Wixom Dec 19, 2019

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PEPWORX capabilities supported PepsiCo in transforming the nature of its retail customer relationships from transactional to collaborative. Read More
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Research Briefing

Data Sharing 2.0: New Data Sharing, New Value Creation

By Barbara H. Wixom, Ina M. Sebastian, and Robert W. Gregory Oct 15, 2020

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Companies need three sets of practices to help accelerate data sharing 2.0. Read Now
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Working Paper: Vignette

Anthem’s Digital Data Sandbox

By Barbara H. Wixom, et al Oct 1, 2021

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Anthem increased innovation to address complex healthcare problems by creating the company's Digital Data Sandbox and making deidentified data available for external collaboration. Read More
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Working Paper: Participant Report

Creating Competitive Products with Analytics—Summary of Survey Findings

By Ronny Schüritz, Killian Farrell, and Barbara H. Wixom Jun 28, 2019

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Learn how product managers and other professionals are creating analytics features and experiences using a phenomenon we call data wrapping. Read More
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Research Briefing

Build Data Liquidity to Accelerate Data Monetization

By Barbara H. Wixom and Gabriele Piccoli May 20, 2021

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Future-ready companies draw on liquid strategic data assets to fuel data monetization. Read Now
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Management Journal Article

Fast-Track Data Monetization With Strategic Data Assets

By Barbara H. Wixom, Gabriele Piccoli, and Joaquin Rodriguez Jul 29, 2021

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To monetize data, companies must first create strategic data assets that can be reused and recombined for new value creation. Read Now
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Working Paper: Case Study

Foundations for Data Monetization

By Anne Buff, Barbara H. Wixom, and Paul Tallon Aug 17, 2015

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Data’s role is shifting—from being a secondary asset supporting decisions, processes, and digital strategy to a primary asset to productize and sell. Read More
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Research Briefing

During a Crisis, Let Data Monetization Help Your Bottom Line

By Barbara H. Wixom, Killian Farrell, and Leslie Owens Apr 16, 2020

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During a crisis, companies should consider data monetization as a way to offset slowdowns in traditional money-making parts of the business. Read Now
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Working Paper: Participant Report

Data Monetization: Generating Financial Returns from Data and Analytics—Summary of Survey Findings

By Barbara H. Wixom Apr 18, 2019

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Using information from 315 executives, learn how companies are generating economic returns from data monetization activities. Read More
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Research Briefing

Let's Start Treating Data as a Strategic Asset!

By Barbara H. Wixom and Cynthia (Dr. Boo) M. Beath Sep 17, 2015

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It’s time for executives to have conversations about their firms’ data value proposition. Read Now
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Research Briefing

Data Value Assessment: Recognizing Data as an Enterprise Asset

By Barbara H. Wixom and M. Lynne Markus Mar 19, 2015

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To maximize data, companies must generate value amidst fear of security breaches, privacy violations, mounting costs and regulatory constraints. Read Now
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Working Paper: Vignette

The Australian Taxation Office: Creating Value with Advanced Analytics

By Ida A. Someh, Barbara H. Wixom, and Robert W. Gregory Nov 10, 2020

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The Australian Tax Office has leveraged AI to nudge productive work-related expense claim behavior in real time. Read More
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Working Paper: Case Study

Verisk Analytics Achieves Global-Local Balance with Verisk Health

By Ina M. Sebastian and Barbara H. Wixom Oct 26, 2017

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This case study describes how Verisk Health developed two critical types of capabilities to successfully monetize data analytics. Read More
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Research Briefing

Building Data Monetization Capabilities that Pay Off

By Barbara H. Wixom and Killian Farrell Nov 21, 2019

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Data monetization is evolutionary and digital leaders must be persistent and purposed as they make capability investments. Read Now
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Working Paper: Vignette

Pega: Driving Customer Engagement Using AI-Enabled Decision Making

By Barbara H. Wixom and Cynthia (Dr. Boo) M. Beath Jun 17, 2021

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Pegasystems transformed its content marketing by using AI to enable always-on outbound communications. Read More
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Research Briefing

Data Is Everybody’s Business

By Barbara H. Wixom, Leslie Owens, and Cynthia (Dr. Boo) M. Beath Apr 15, 2021

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It’s time for leaders to foster a radical escalation of commitment in data. Read Now
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Working Paper: Case Study

BBVA Fuels Digital Transformation Progress with a Data Science Center of Excellence

By Elena Alfaro Martínez, et al Apr 27, 2018

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Learn lessons that can help managers accelerate the spread of data science and maximize financial returns from their own data science investments. Read More
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Research Briefing

Digital Data Monetization Capabilities

By Barbara H. Wixom and Leslie Owens Apr 18, 2019

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Learn how companies are generating economic returns from data monetization activities. Read Now
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Research Briefing

Accelerating Data-Driven Transformation at BBVA

By Barbara H. Wixom and Ida A. Someh Jul 19, 2018

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Four key activities that help companies become data-driven are illustrated using the case of BBVA, a global financial group. Read Now
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Research Briefing

Creating Customer Value Using Analytics

By Barbara H. Wixom and Ronny Schüritz Nov 16, 2017

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Regardless of where data wrapping falls in the customer journey, two capabilities are needed to generate value: analytics and customer intimacy. Read Now
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Working Paper: Vignette

Satellogic: Moving from AI Solutions to AI Products

By Barbara H. Wixom, et al Nov 10, 2020

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Satellogic combined proprietary satellite data and advanced analytics techniques to solve hard global problems. Read More
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Working Paper: Vignette

Healthcare IQ: Sensing and Responding to Change

By Barbara H. Wixom, et al Feb 1, 2023

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Healthcare IQ drew on highly liquid data assets to deliver information solutions and to sense and seize new business opportunities. Read More
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Research Briefing

Don’t Leave Value to Chance: Build Partnerships with Customers

By Barbara H. Wixom and Ina M. Sebastian Dec 19, 2019

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PEPWORX helped PepsiCo optimize store space, effectively manage marketing dollars, and successfully launch marketing programs. Read Now
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Topics:

Working Paper: Research Article

How To Create a Successful Data Strategy

Working Paper: Case Study

PepsiCo Unlocks Granular Growth Using a Data-Driven Understanding of Shoppers

Research Briefing

Data Sharing 2.0: New Data Sharing, New Value Creation

Working Paper: Vignette

Anthem’s Digital Data Sandbox

Working Paper: Participant Report

Creating Competitive Products with Analytics—Summary of Survey Findings

Research Briefing

Build Data Liquidity to Accelerate Data Monetization

Management Journal Article

Fast-Track Data Monetization With Strategic Data Assets

Working Paper: Case Study

Foundations for Data Monetization

Research Briefing

During a Crisis, Let Data Monetization Help Your Bottom Line

Working Paper: Participant Report

Data Monetization: Generating Financial Returns from Data and Analytics—Summary of Survey Findings

Research Briefing

Let's Start Treating Data as a Strategic Asset!

Research Briefing

Data Value Assessment: Recognizing Data as an Enterprise Asset

Working Paper: Vignette

The Australian Taxation Office: Creating Value with Advanced Analytics

Working Paper: Case Study

Verisk Analytics Achieves Global-Local Balance with Verisk Health

Research Briefing

Building Data Monetization Capabilities that Pay Off

Working Paper: Vignette

Pega: Driving Customer Engagement Using AI-Enabled Decision Making

Research Briefing

Data Is Everybody’s Business

Working Paper: Case Study

BBVA Fuels Digital Transformation Progress with a Data Science Center of Excellence

Research Briefing

Digital Data Monetization Capabilities

Research Briefing

Accelerating Data-Driven Transformation at BBVA

Research Briefing

Creating Customer Value Using Analytics

Working Paper: Vignette

Satellogic: Moving from AI Solutions to AI Products

Working Paper: Vignette

Healthcare IQ: Sensing and Responding to Change

Research Briefing

Don’t Leave Value to Chance: Build Partnerships with Customers

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