Research Library

35 Results for "strategy"

Working Paper: Research Article

How To Create a Successful Data Strategy

Nov 1, 2018

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At MIT CISR we believe organizations must establish a data strategy to clarify and communicate their desired next-gen data approaches. Read More
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Research Briefing

Maximizing Returns from Data Monetization Strategies

By Nick van der Meulen, Barbara H. Wixom, and Cynthia M. Beath Feb 20, 2025

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What are the strategy-specific practices that maximize the impact of your data initiatives on strategic business outcomes? Read Now
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Working Paper: Case Study

Foundations for Data Monetization

By Anne Buff, Barbara H. Wixom, and Paul Tallon Aug 17, 2015

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Data’s role is shifting—from being a secondary asset supporting decisions, processes, and digital strategy to a primary asset to productize and sell. Read More
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Research Briefing

During a Crisis, Let Data Monetization Help Your Bottom Line

By Barbara H. Wixom, Killian Farrell, and Leslie Owens Apr 16, 2020

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During a crisis, companies should consider data monetization as a way to offset slowdowns in traditional money-making parts of the business. Read Now
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Working Paper: Case Study

PepsiCo Unlocks Granular Growth Using a Data-Driven Understanding of Shoppers

By Barbara H. Wixom Dec 19, 2019

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PEPWORX capabilities supported PepsiCo in transforming the nature of its retail customer relationships from transactional to collaborative. Read More
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Working Paper: Vignette

Anthem’s Digital Data Sandbox

By Barbara H. Wixom, et al Oct 1, 2021

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Anthem increased innovation to address complex healthcare problems by creating the company's Digital Data Sandbox and making deidentified data available for external collaboration. Read More
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Working Paper: Case Study

The Cemex Journey to AI at Scale

By Ida A. Someh, et al Jul 18, 2024

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Learn what practices can help managers scale AI and successfully sustain large numbers of interdependent, production AI models over time. Read More
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Working Paper: Participant Report

Data Monetization: Generating Financial Returns from Data and Analytics—Summary of Survey Findings

By Barbara H. Wixom Apr 18, 2019

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Using information from 315 executives, learn how companies are generating economic returns from data monetization activities. Read More
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Research Briefing

Data Sharing 2.0: New Data Sharing, New Value Creation

By Barbara H. Wixom, Ina M. Sebastian, and Robert W. Gregory Oct 15, 2020

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Companies need three sets of practices to help accelerate data sharing 2.0. Read Now
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Working Paper: Participant Report

Creating Competitive Products with Analytics—Summary of Survey Findings

By Ronny Schüritz, Killian Farrell, and Barbara H. Wixom Jun 28, 2019

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Learn how product managers and other professionals are creating analytics features and experiences using a phenomenon we call data wrapping. Read More
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Working Paper: Case Study

Scaling at Scale: How Repsol Realized €800 Million from Digital Innovations

By Nils O. Fonstad, Martin Mocker, and Jukka Salonen Jul 18, 2024

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Global multi-energy company Repsol realized 20 percent greater profit from digital innovation initiatives in five years by building shared resources that helped hundreds of initiatives scale their innovation and realize value from it. Read More
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Research Briefing

Build Data Liquidity to Accelerate Data Monetization

By Barbara H. Wixom and Gabriele Piccoli May 20, 2021

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Future-ready companies draw on liquid strategic data assets to fuel data monetization. Read Now
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Management Journal Article

Fast-Track Data Monetization With Strategic Data Assets

By Barbara H. Wixom, Gabriele Piccoli, and Joaquin Rodriguez Jul 29, 2021

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To monetize data, companies must first create strategic data assets that can be reused and recombined for new value creation. Read Now
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Research Briefing

Let's Start Treating Data as a Strategic Asset!

By Barbara H. Wixom and Cynthia M. Beath Sep 17, 2015

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It’s time for executives to have conversations about their firms’ data value proposition. Read Now
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Research Briefing

Data Value Assessment: Recognizing Data as an Enterprise Asset

By Barbara H. Wixom and M. Lynne Markus Mar 19, 2015

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To maximize data, companies must generate value amidst fear of security breaches, privacy violations, mounting costs and regulatory constraints. Read Now
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Research Briefing

Shifting to a Product Mindset for Data

By Barbara H. Wixom, Nick van der Meulen, and Cynthia M. Beath Apr 17, 2025

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Product management practices help organizations better sell, improve, and profit from their data assets and data solutions. Read Now
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Working Paper: Vignette

The Australian Taxation Office: Creating Value with Advanced Analytics

By Ida A. Someh, Barbara H. Wixom, and Robert W. Gregory Nov 10, 2020

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The Australian Tax Office has leveraged AI to nudge productive work-related expense claim behavior in real time. Read More
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Working Paper: Case Study

Verisk Analytics Achieves Global-Local Balance with Verisk Health

By Ina M. Sebastian and Barbara H. Wixom Oct 26, 2017

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This case study describes how Verisk Health developed two critical types of capabilities to successfully monetize data analytics. Read More
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Working Paper

Wolters Kluwer’s Expert Solutions Journey

By Barbara H. Wixom, et al Nov 21, 2024

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Wolters Kluwer grew its expert solutions offerings to represent more than 50 percent of company revenues by building data and AI capabilities and inspiring workforce innovation, along with balancing corporate enablement and local responsiveness. Read Now
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Research Briefing

Building Data Monetization Capabilities that Pay Off

By Barbara H. Wixom and Killian Farrell Nov 21, 2019

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Data monetization is evolutionary and digital leaders must be persistent and purposed as they make capability investments. Read Now
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Research Briefing

Data Is Everybody’s Business

By Barbara H. Wixom, Leslie Owens, and Cynthia M. Beath Apr 15, 2021

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It’s time for leaders to foster a radical escalation of commitment in data. Read Now
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Research Briefing

High-Performance Data Monetization

By Barbara H. Wixom, Cynthia M. Beath, and Ja-Naé Duane Nov 21, 2024

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Top-performing organizations in our research attributed more than five times the revenues to data monetization compared to bottom-performing organizations. Read Now
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Working Paper: Vignette

Pega: Driving Customer Engagement Using AI-Enabled Decision Making

By Barbara H. Wixom and Cynthia M. Beath Jun 17, 2021

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Pegasystems transformed its content marketing by using AI to enable always-on outbound communications. Read More
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Working Paper: Case Study

BBVA Fuels Digital Transformation Progress with a Data Science Center of Excellence

By Elena Alfaro Martínez, et al Apr 27, 2018

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Learn lessons that can help managers accelerate the spread of data science and maximize financial returns from their own data science investments. Read More
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Topics:

Working Paper: Research Article

How To Create a Successful Data Strategy

Research Briefing

Maximizing Returns from Data Monetization Strategies

Working Paper: Case Study

Foundations for Data Monetization

Research Briefing

During a Crisis, Let Data Monetization Help Your Bottom Line

Working Paper: Case Study

PepsiCo Unlocks Granular Growth Using a Data-Driven Understanding of Shoppers

Working Paper: Vignette

Anthem’s Digital Data Sandbox

Working Paper: Case Study

The Cemex Journey to AI at Scale

Working Paper: Participant Report

Data Monetization: Generating Financial Returns from Data and Analytics—Summary of Survey Findings

Research Briefing

Data Sharing 2.0: New Data Sharing, New Value Creation

Working Paper: Participant Report

Creating Competitive Products with Analytics—Summary of Survey Findings

Working Paper: Case Study

Scaling at Scale: How Repsol Realized €800 Million from Digital Innovations

Research Briefing

Build Data Liquidity to Accelerate Data Monetization

Management Journal Article

Fast-Track Data Monetization With Strategic Data Assets

Research Briefing

Let's Start Treating Data as a Strategic Asset!

Research Briefing

Data Value Assessment: Recognizing Data as an Enterprise Asset

Research Briefing

Shifting to a Product Mindset for Data

Working Paper: Vignette

The Australian Taxation Office: Creating Value with Advanced Analytics

Working Paper: Case Study

Verisk Analytics Achieves Global-Local Balance with Verisk Health

Working Paper

Wolters Kluwer’s Expert Solutions Journey

Research Briefing

Building Data Monetization Capabilities that Pay Off

Research Briefing

Data Is Everybody’s Business

Research Briefing

High-Performance Data Monetization

Working Paper: Vignette

Pega: Driving Customer Engagement Using AI-Enabled Decision Making

Working Paper: Case Study

BBVA Fuels Digital Transformation Progress with a Data Science Center of Excellence

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