What It Takes to Create Lucrative Data Products

Barbara’s academic research explores how organizations generate business value from data assets. Barbara enjoys deep expertise in data and analytics techniques and technologies, with particular interest in data and analytics strategy, capabilities, and success.

Nick’s work centers on how companies need to organize themselves differently in the face of continuous technological change. Nick is passionate about separating hype from reality using quantitative data, while also studying the complexity of business practice through in-depth case studies.

Cynthia is a professor emerita at the McCombs School of Business, University of Texas at Austin and an MIT CISR academic research fellow. Her research interests include the study of how organizations redesign themselves for the digital era and how they get value from data assets.

Gabriele is the Edward G. Schlieder Chair of Information Sciences and a member of the Cultural Computing group at the Center for Computation and Technology at Louisiana State University. He is also on the faculty of the University of Pavia (Italy) and an MIT CISR academic research fellow. Gabe's interests are centered on digital strategic initiatives and digital strategy. He focuses on the use of information systems to create and appropriate economic value, and in enabling digital customer experiences.

Joaquin is an assistant professor at Grenoble Ecole de Management, France and an MIT CISR academic research fellow. His research interest is in strategic information systems, investigating how firms competing within platform ecosystems can achieve and sustain superior performance. 

Ja-Naé is a postdoctoral research associate and PRIME program faculty at Brown University and an MIT CISR academic research fellow. A behavioral scientist, her research focuses on various domains, including future forecasting, digital transformation, innovation strategy, product development, and consumer experience.