Driving Growth in Digital Ecosystems
Abstract
A strong partnering capability is required to successfully grow digital ecosystems. This capability must be designed to support digital partnering, which creates growth by adding more products and customers via digital connections with other companies that enable fast response to customer needs. It requires the ability to determine and agree with partners about who will create value, how revenue will be apportioned, and what data will be shared. It also requires the capacity to quickly add partners’ products and services via plug-and-play connections that offer immediate order and payment processing, and sometimes delivery as well. This article describes what is needed for successful digital partnering, and asks three questions to get started.
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About the Authors
Ina M. Sebastian, Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
Peter Weill, Chairman and Senior Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
Stephanie L. Woerner, Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises around seventy organizations.
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