Driving Growth in Digital Ecosystems
A strong partnering capability is required to successfully grow digital ecosystems. This capability must be designed to support digital partnering, which creates growth by adding more products and customers via digital connections with other companies that enable fast response to customer needs. It requires the ability to determine and agree with partners about who will create value, how revenue will be apportioned, and what data will be shared. It also requires the capacity to quickly add partners’ products and services via plug-and-play connections that offer immediate order and payment processing, and sometimes delivery as well. This article describes what is needed for successful digital partnering, and asks three questions to get started.
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