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Unlocking Value as a Modular Producer: Three Key Mechanisms

This audio podcast of the October 2021 research briefing describes how established companies can leverage three key mechanisms to develop revenue-generating modular producer offerings.

LISTEN TO THE RESEARCH

An MIT CISR survey found that companies with a modular producer business model performed better relative to their industry than companies with an omnichannel or supplier business model. Given these benefits, we believe that in the next five years many large, traditional companies will experiment with adding modular producer offerings to complement their established business models. This research briefing describes how two financial services companies, Munich Re and WeBank, have applied three key mechanisms—an agile organization, modular systems, and evidence-based decision making—to develop modular producer offerings.

SEE THE PRINT VERSION OF THE BRIEFING.

The October 2021 research briefing is read by co-author Ina Sebastian.

DOWNLOAD THE TRANSCRIPT

Follow the research briefing podcast series on SoundCloud.

© 2021 MIT Sloan Center for Information Systems Research, Sebastian and Fonstad. MIT CISR Research Briefings are published monthly to update the center's patrons and sponsors on current research projects.

About the Authors

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Nils O. Fonstad, Research Scientist, MIT Sloan Center for Information Systems Research (CISR)

E94-15th floor
(617) 253-2348

MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH 

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than ninety firms sponsor our work and participate in our consortium. 

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Bank of Queensland (Australia)
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CarMax
Caterpillar, Inc.
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CIBC (Canada)
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Credit Suisse (Switzerland)
Cuscal Limited (Australia)
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Center for Information Systems Research
Massachusetts Institute of Technology
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617-253-2348