Inside Value Capture
Abstract
In their new book, Future Ready: The Four Pathways to Capturing Digital Value, Stephanie L. Woerner, Peter Weill, and Ina M. Sebastian map out paths for firms to thrive in the new world of digital business. The authors, all researchers at the MIT Center for Information Systems Research, show how future-ready companies can operate more efficiently, face new challenges, and maximize digital value. Businesses that fail to become future ready, they argue, will soon find themselves fighting an array of more agile competitors, digitally adept startups, and ambitious entrants from other industries. Below is an excerpt from Future Ready, available this month from Harvard Business Review Press.
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About the Authors
Stephanie L. Woerner, Director and Principal Research Scientist, MIT Center for Information Systems Research (CISR)
Peter Weill, Chairman and Senior Research Scientist, MIT Center for Information Systems Research (CISR)
Ina M. Sebastian, Research Scientist, MIT Center for Information Systems Research (CISR)
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.
MIT CISR Associate Members
MIT CISR wishes to thank all of our associate members for their support and contributions.