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Future Ready: The Four Pathways to Capturing Digital Value

To be a top performer in the digital economy—to become truly future ready—you need a playbook. Now you have one.
By Stephanie L. Woerner, Peter Weill, and Ina M. Sebastian

ADVANCE PRAISE

The digital economy reaches ever more deeply into all aspects of our lives. To adapt and thrive in this new context, companies need to be future ready. This book provides practical guidance for business leaders to assess where they stand today, as well as concrete advice on how they can transition their companies for the future.

Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric

Finally, a playbook with tools, metrics, and examples to chart and measure your digital journey! It vividly shows how building digital capabilities, co-creating new experiences, and learning how to create digital value have become strategic imperatives for growth. A must read for leaders who are driving business and technology transformations.

Gail Evans, Executive Vice President, Chief Digital and Technology Officer, Disney Parks, Experiences and Products

Summary

It seems like almost every company you can think of—including your own—has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.

This compact, no-nonsense book provides a solution. In their years of working with senior executives around the world, MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian noticed that these leaders knew they had to transform their businesses, but lacked a coherent framework and a common language—a playbook—to guide and motivate their employees and keep everyone focused on a common goal.

Future Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies—BBVA, CEMEX, DBS, Fidelity, Maersk, and many others—the book provides a powerful, field-tested "four pathways" framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.

The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas.

Woerner, Weill, and Sebastian show that the goal isn't digital transformation but rather a profound business transformation. Future Ready is your essential guide for becoming a top performer in the digital economy.

Product Details

Publisher: ‎Harvard Business Review Press (October 18, 2022)
Language: ‎English
Hardcover: ‎256 pages
ISBN-10: ‎1647823498

About the Authors

MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH 

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium. 

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