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Building Advanced Data Monetization Capabilities for the AI-Powered Organization

This audio version of the May 2022 research briefing asks—are your data monetization capabilities ready to fuel an AI-powered organization?
By Barbara H. Wixom, Ida A. Someh, and Cynthia M. Beath

LISTEN TO THE RESEARCH

MIT CISR research identified that advanced levels of five data monetization capabilities –data science, data management, data platform, customer understanding, and acceptable data use—enable organizations to become AI-powered. In this briefing, we use a case study about AI at Microsoft to illustrate that organizations build advanced data monetization capabilities via the adoption of increasingly advanced practices. Further, we encourage leaders to take an enterprise capability perspective when capability building so that, over time, their AI projects become faster and cheaper to execute.

SEE THE PRINT VERSION OF THE BRIEFING.

The June 2022 research briefing is read by co-author Barb Wixom.

DOWNLOAD THE TRANSCRIPT

Follow the research briefing podcast series on SoundCloud.

© 2022 MIT Sloan Center for Information Systems Research, Wixom, Someh, and Beath. MIT CISR Research Briefings are published monthly to update the center’s patrons and sponsors on current research projects.

About the Authors

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Ida A. Someh, Senior Lecturer in Business Information Systems, University of Queensland and Academic Research Fellow, MIT CISR

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Cynthia M. Beath, Professor Emerita, University of Texas and Research Collaborator, MIT CISR

MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)

Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.

MIT CISR Patrons
AlixPartners
Avanade
Axway, Inc.
Collibra
IFS
Pegasystems Inc.
The Ogilvy Group
MIT CISR Sponsors
Alcon Vision
Allstate Insurance Company
Amcor
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Bupa
CarMax
Caterpillar, Inc.
Cemex (Mexico)
Cencora
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
Genentech
Gilbane Building Co.
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Koç Holding (Turkey)
Mercer
Nasdaq, Inc.
NN Insurance Eurasia NV
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S (Denmark)
OCP Group
Pacific Life Insurance Company
Posten Bring AS (Norway)
Principal Life Insurance Company
QBE
Ramsay Health Care (Australia)
Raytheon Technologies
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Stockland (Australia)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Tetra Pak (Sweden)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
USAA
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Wolters Kluwer
Xenco Medical
Zoetis Services LLC

MIT CISR Associate Members

MIT CISR wishes to thank all of our associate members for their support and contributions.

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