RESEARCH SUMMARY
A summary of a research project with preliminary findings
Working Paper: Research Summary
Explanation: A New Enterprise Data Monetization Capability for AI
AI’s opaqueness, malleability, iffiness, and unproven nature require that companies build an enterprise data monetization capability termed “explanation.”
Abstract
Artificial intelligence (AI) offers huge potential benefits for companies around the world. Companies that learn how to develop and deploy AI effectively will be positioned to maximize value creation in the emerging algorithmic economy, where algorithms will enable key business activities. Uptake of AI has been limited, however, and there are mounting associated concerns. This report explores what companies need to better understand about AI so they can make the most of this transformational phenomenon. The report describes distinct AI characteristics and their implications for enterprise data monetization capabilities, including a new requisite capability termed explanation.
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About the Authors
Barbara H. Wixom, Principal Research Scientist, MIT Sloan Center for Information Systems Research (CISR)
Ida A. Someh, Lecturer in Business Information Systems, UQ Business School at The University of Queensland, Australia
Angela Zutavern, Managing Director, AlixPartners
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium.
AlixPartners
Avanade
Axway, Inc.
Collibra
Pegasystems Inc.
The Ogilvy Group
Allstate Insurance Company
Amcor
ANZ Banking Group (Australia)
Ascend SC
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Bristol-Myers Squibb
Bupa (Australia)
Cabot Corporation
CarMax
Caterpillar, Inc.
Cemex (Mexico)
Cencora
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
Genentech
General Mills, Inc.
Gilbane Building Co.
Henkel AG & Co. (Germany)
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Koç Holding (Turkey)
Mercer
Nasdaq, Inc.
National Australia Bank Ltd.
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S
OCP Group
Pacific Life Insurance Company
Posten Bring AS (Norway)
Principal Life Insurance Company
QBE
Ramsay Health Care (Australia)
Raytheon Technologies
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Stockland (Australia)
TabCorp Holdings (Australia)
Telstra Limited (Australia)
Tetra Pak (Sweden)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
USAA
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Wolters Kluwer
Xenco Medical
Zoetis Services LLC
MIT CISR Associate Members
MIT CISR wishes to thank all of our associate members for their support and contributions.