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Working Paper: Research Summary

Explanation: A New Enterprise Data Monetization Capability for AI

AI’s opaqueness, malleability, iffiness, and unproven nature require that companies build an enterprise data monetization capability termed “explanation.”
RESEARCH SUMMARY

A summary of a research project with preliminary findings

Abstract

Artificial intelligence (AI) offers huge potential benefits for companies around the world. Companies that learn how to develop and deploy AI effectively will be positioned to maximize value creation in the emerging algorithmic economy, where algorithms will enable key business activities. Uptake of AI has been limited, however, and there are mounting associated concerns. This report explores what companies need to better understand about AI so they can make the most of this transformational phenomenon. The report describes distinct AI characteristics and their implications for enterprise data monetization capabilities, including a new requisite capability termed explanation.

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About the Authors

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Ida A. Someh, Lecturer in Business Information Systems, UQ Business School at The University of Queensland, Australia

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Angela Zutavern, Managing Director, AlixPartners

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Cynthia M. Beath, Professor Emerita, University of Texas at Austin

MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)

Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.

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AlixPartners
Avanade
Axway, Inc.
Collibra
IFS
Pegasystems Inc.
The Ogilvy Group
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Alcon Vision
Allstate Insurance Company
Amcor
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Bupa
CarMax
Caterpillar, Inc.
Cemex (Mexico)
Cencora
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
Genentech
Gilbane Building Co.
Johnson & Johnson (J&J)
Kaiser Permanente
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Koç Holding (Turkey)
Mercer
Nasdaq, Inc.
NN Insurance Eurasia NV
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
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OCP Group
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Posten Bring AS (Norway)
Principal Life Insurance Company
QBE
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Raytheon Technologies
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Stockland (Australia)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Tetra Pak (Sweden)
Truist Financial Corporation
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USAA
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Westpac Banking Corporation (Australia)
WestRock Company
Wolters Kluwer
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Zoetis Services LLC

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