In 2024, we created a four-stage enterprise AI maturity model based on data from 721 companies and 9 case studies. In 2025, we will pursue new data and conduct new case studies to identify changes in how companies are creating enterprise value from AI and incorporate updates into the model. One focus of our research will be to look at how and when companies combine different types of AII—for example, analytic AI, generative AI, robotic AI, and agentic AI—to create value.
This study will rely on a 2025 survey and case vignettes.
We will focus on the following research questions:
- Are companies maturing in their use of enterprise AI?
- Are companies combining different types of AI, and if so, how?
- Are there industry differences in enterprise AI maturity?
- What new capabilities do companies need as they mature in their use of enterprise AI and in using combinations of AI?
SEEKING: We are seeking participation in the research from companies that are using AI to create enterprise value. We are especially interested in companies that are combining different types of AI to create value.
CONTACT: Peter Weill
