In previous MIT CISR research, we demonstrated significant performance impacts from moving from silos and spaghetti to curated and nurtured platforms. We also found several ways to generate value from digital platforms. In this research we will explore the next iteration of the platform research: identifying the different types of digital assets that will create value in the next three years. We will identify and classify different types of digital assets (we think of digital platforms as one type of digital asset), understand the key capabilities of the assets, and assess the potential impacts of these assets on financial performance. We expect the types of digital assets to include at least the following: digital-savvy culture, digital skills, reusable digital platforms, digital partnerships, digital learning capability, and unique data accessible across the enterprise.
This study will rely on a survey conducted in 2025 and a series of case studies.
We will focus on the following research questions:
- What are the digital assets that will create the most value in the next three years?
- What are the key dimensions underlying the creation of successful digital assets?
- How do enterprises organize to get the most value from digital assets?
This project is a continuation of MIT CISR’s 2024 research project “Successful Enterprise-Based Platform Businesses.”
SEEKING: We are seeking participation in the research from executives who are creating and nurturing digital assets.
CONTACT: Stephanie Woerner
