Large established organizations often work with application-specific technology startups, which we call xTechs, to innovate in digital customer experience and operations. The results can be spectacular but are inconsistent. This project explores how leading organizations succeed when innovating with xTechs. To study this phenomenon we will conduct interviews, do case studies, and supplement the findings with secondary data, a Delphi Panel, workshops, and polling.
We will focus on the following research questions:
- How do large organizations manage xTech collaborations effectively?
- How do they measure success, and how successful are they?
- What advice do xTechs have for large organizations?
SEEKING: Ideal project participants in this research include FinTech consortiums, large organizations engaging with xTechs, and xTech founders and team members.
CONTACT: Alan Thorogood
