Research Library Welcome to the new MIT CISR Research Library! You must be signed up on the site and logged in to download publications. Members of MIT CISR Sponsor and Patron organizations get access to more content, such as presentations and working papers under embargo. Display the list of MIT CISR research briefings Search Research Library Refine your Results Publication Type (press enter to open list) BookAudioVideoGraphicManagement Journal ArticlePresentationResearch BriefingWorking Paper Topics:Assessing Performance and Value (1)Business Models (1)CxO Leadership (0)Data Monetization (5)Decision Rights/Governance (0)Designed for Digital (0)Information Technologies (3)Innovation and Strategy (2)Organizational Structure and Agility (0) Hide Filters Clear All Filters Sort By: Most RecentMost Relevant Featured Research Research Briefing Build Relational Ecosystems to Coordinate Amidst Uncertainty By Ina M. Sebastian and Jody Hoffer Gittell May 19, 2022 Read Now Digital leaders can effectively coordinate ecosystem collaboration by creating a more relational ecosystem. Read Now Read Now Research Briefing Coordinating Multiple Pathways for Transformation Progress By Stephanie L. Woerner, Peter Weill, and Andrea Patricia Diaz Baquero Apr 21, 2022 Read Now In this briefing, we share our research on companies pursuing multiple pathways, describe the necessity of coordinating the pathways, and highlight the experiences of commercial bank Bancolombia as it pursues multiple pathways. Read Now Read Now Research Briefing Three Imperatives to Learn from Your Digital Innovation Initiatives By Nils O. Fonstad and Martin Mocker Mar 17, 2022 Read Now Learn about three learning imperatives that companies are pursuing to avoid wasting resources and achieve strategic objectives more effectively and efficiently when pursuing digital innovation. Read Now Read Now Publication Type Publication Type Book (0) Audio (0) Video (0) Graphic (0) Management Journal Article (1) Presentation (0) Research Briefing (2) Working Paper (2) Researchers Researcher Search Researchers Barbara H. Wixom (5) Ina M. Sebastian (0) Nick van der Meulen (0) Nils O. Fonstad (0) Peter Weill (0) Stephanie L. 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Wixom, Ronny Schüritz, and Killian Farrell May 19, 2020 Read Now Companies are discovering the benefits of data wrapping — packaging their products with data analytics features and experiences that delight customers and increase profitability. Read Now Read Now Working Paper: Case Study PepsiCo Unlocks Granular Growth Using a Data-Driven Understanding of Shoppers By Barbara H. Wixom Dec 19, 2019 Read More PEPWORX capabilities supported PepsiCo in transforming the nature of its retail customer relationships from transactional to collaborative. Read More Read More Working Paper: Participant Report Creating Competitive Products with Analytics—Summary of Survey Findings By Ronny Schüritz, Killian Farrell, and Barbara H. Wixom Jun 28, 2019 Read More Learn how product managers and other professionals are creating analytics features and experiences using a phenomenon we call data wrapping. Read More Read More Research Briefing Making Money from Data Wrapping: Insights from Product Managers By Barbara H. Wixom and Ronny Schüritz Dec 20, 2018 Read Now Data wrapping occurs when product managers increasingly amplify the value of their products by adding analytics-based features and experiences. Read Now Read Now Research Briefing Creating Customer Value Using Analytics By Barbara H. Wixom and Ronny Schüritz Nov 16, 2017 Read Now Regardless of where data wrapping falls in the customer journey, two capabilities are needed to generate value: analytics and customer intimacy. Read Now Read Now Get greater access to MIT CISR research publications—log in or sign up now! Log In / Sign Up