Research Library Welcome to the MIT CISR Research Library! You must be signed up on the site and logged in to download publications. Members of MIT CISR Sponsor and Patron organizations get access to more content, such as presentations and working papers under embargo. Display the list of MIT CISR research briefings Search Research Library Refine your Results Publication Type (press enter to open list) BookAudioVideoGraphicManagement Journal ArticlePresentationResearch BriefingWorking Paper Topics:Assessing Performance and Value (1)Business Models (1)CxO Leadership (0)Data Monetization (5)Decision Rights/Governance (0)Designed for Digital (0)Information Technologies (3)Innovation and Strategy (2)Organizational Structure and Agility (0) Hide Filters Clear All Filters Sort By: Most RecentMost Relevant Publication Type Publication Type Book (0) Audio (0) Video (0) Graphic (0) Management Journal Article (1) Presentation (0) Research Briefing (2) Working Paper (2) Researchers Researcher Search Researchers Alan Thorogood (0) Barbara H. Wixom (5) Ina M. Sebastian (0) Nick van der Meulen (0) Nils O. Fonstad (0) Peter Weill (0) Stephanie L. Woerner (0) Date Published Published Start Date YYYY199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023 to Published End Date YYYY199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202120222023 Topics Topics Assessing Performance and Value (1) Benchmarks (0) IT Investment and Portfolio Management (0) IT-Related Business Risk (0) Top Performers (0) Business Models (1) Business Model Transformation (0) Ecosystems (0) Future Ready/Pathways (0) Information Businesses (1) Operating Models (0) Partnering (0) CxO Leadership (0) Boards (0) CIO Agenda (0) Digital Savvy (0) Data Monetization (5) Acceptable Data Use (0) Data Wrapping (5) Decision Rights/Governance (0) Designed for Digital (0) Information Technologies (3) Automation (0) Cognitive Computing (0) Collaboration Tools (0) Data, AI, and Analytics (3) Infrastructure and Operations (0) IoT (0) Platforms (0) Innovation and Strategy (2) Business Complexity (0) Experimentation and Learning (0) Innovation Portfolios (0) Organizational Structure and Agility (0) Demand Shaping (0) Digital Workplace (0) Employee Experience (0) Enterprise Architecture (0) Talent (0) Event Content Events 2023 Int'l Exec Forum—EUR (0) 2023 Int'l Exec Forum—AUS (0) 2022 Annual Research Forum (0) 2022 Int'l Exec Forum—Europe (0) 2022 Summer Session (0) 2022 Digital Leadership Summit (0) 2022 Intl Exec Forum—AUS (0) 2021 C-Suite & Board Summit (0) 2021 Annual Research Forum (0) 2021 Research Connections (0) 2021 Digital Leadership Summit (0) Apply Filters Close 5 Results Management Journal Article Why Smart Companies Are Giving Customers More Data By Barbara H. Wixom, Ronny Schüritz, and Killian Farrell May 19, 2020 Read Now Companies are discovering the benefits of data wrapping — packaging their products with data analytics features and experiences that delight customers and increase profitability. Read Now Read Now Working Paper: Case Study PepsiCo Unlocks Granular Growth Using a Data-Driven Understanding of Shoppers By Barbara H. Wixom Dec 19, 2019 Read More PEPWORX capabilities supported PepsiCo in transforming the nature of its retail customer relationships from transactional to collaborative. Read More Read More Working Paper: Participant Report Creating Competitive Products with Analytics—Summary of Survey Findings By Ronny Schüritz, Killian Farrell, and Barbara H. Wixom Jun 28, 2019 Read More Learn how product managers and other professionals are creating analytics features and experiences using a phenomenon we call data wrapping. Read More Read More Research Briefing Making Money from Data Wrapping: Insights from Product Managers By Barbara H. Wixom and Ronny Schüritz Dec 20, 2018 Read Now Data wrapping occurs when product managers increasingly amplify the value of their products by adding analytics-based features and experiences. Read Now Read Now Research Briefing Creating Customer Value Using Analytics By Barbara H. Wixom and Ronny Schüritz Nov 16, 2017 Read Now Regardless of where data wrapping falls in the customer journey, two capabilities are needed to generate value: analytics and customer intimacy. Read Now Read Now Get greater access to MIT CISR research publications—log in or sign up now! Log In / Sign Up