© 2025 MIT Center for Information Systems Research, Weill, Sebastian, Woerner, and Benedict. MIT CISR Research Briefings are published monthly to update the center’s member organizations on current research projects.
Audio
Business Models in the AI Era
In this audio version of the October 2025 briefing, we share our predictions for how business models will evolve in the AI era, introducing a framework for AI-driven, real-time models.
Abstract
MIT CISR anticipates that rapid advancements in AI will drive business model evolution over the next decade, and we propose that business models in the AI era will become increasingly outcome oriented and enabled by autonomous AI. In this briefing, we draw on our research from 2013 to 2025 involving 2,378 companies to describe how digital business models have developed over the last twelve years, and introduce a framework for AI-driven, real-time business models. We illustrate how companies have begun exploring these new business models with a case study of One New Zealand.
Related Publications
About the Researchers
Peter Weill, Chairman and Senior Research Scientist, MIT Center for Information Systems Research (CISR)
Ina M. Sebastian, Research Scientist, MIT Center for Information Systems Research (CISR)
Stephanie L. Woerner, Director and Principal Research Scientist, MIT Center for Information Systems Research (CISR)
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our research is funded by member organizations that support our work and participate in our consortium.
AlixPartners
Avanade
Cognizant
Collibra
IFS
ABN Group
Alcon Vision
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BNP Paribas (France)
Bupa
Caterpillar, Inc.
Cemex (Mexico)
Cencora
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Ericsson (Sweden)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Genentech
Gilbane Building Co.
Hunter Water (Australia)
International Motors
Jewelers Mutual
JPMorgan Chase
Kaiser Permanente
Keurig Dr Pepper
King & Wood Mallesons (Australia)
Mater Private Hospital (Ireland)
Nasdaq, Inc.
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S (Denmark)
OCP Group
Pacific Life Insurance Company
Pentagon Federal Credit Union
Posten Bring AS (Norway)
Principal Life Insurance Company
Ralliant
Ramsay Health Care (Australia)
Reserve Bank of Australia
RTX
Saint-Gobain
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
Vanguard
WestRock Company
Wolters Kluwer Financial & Corporate Compliance
Xenco Medical
Zoetis Services LLC
MIT CISR Associate Members
MIT CISR wishes to thank all of our associate members for their support and contributions.