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Book

What's Your Digital Business Model? Six Questions to Help You Build the Next-Generation Enterprise

Digital transformation is not about technology—it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success.
Review

Weill and Woerner's book provides a very useful framework for analyzing the best business model option and developing a transformation strategy in response to the digital revolution every company is going through.

James I. Cash Jr., Lead Independent Director, Walmart

This book will help companies to take a hard look at their digital transformation strategies and show them how to win in the fourth industrial revolution.

Francisco Gonzalez, Group Executive Chairman, BBVA

An essential decision guide to navigate digitization, ask the right questions, and make the right choices. Based on a wealth of data points and real-life examples, this book offers practical, step-by-step tips to define and execute a winning digital transformation.

Jean-Pascal Tricoire, Chairman and CEO, Schneider Electric

Summary

Digital transformation is not about technology—it's about change.

In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model.

In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model.

Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

What's Your Digital Business Model?

Hardcover
$32.00
ISBN-13: 978-1633692701
256 pp.
6.2 x 1 x 9.5 inches
May 2018

About the Authors

Profile picture for user pweill@mit.edu

Peter Weill, Chairman and Senior Research Scientist, MIT Sloan Center for Information Systems Research (CISR)

E94-1549
(617) 253-2930
Profile picture for user woerner@mit.edu

Stephanie Woerner, Research Scientist, MIT Sloan Center for Information Systems Research (CISR)

E94-1557
(617) 452-3222

MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH 

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than ninety firms sponsor our work and participate in our consortium. 

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