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Generating Compelling Returns from Data Liquidity Investments

Data, AI, and Analytics; Data Monetization

Investing in an organization’s data liquidity—the ease of data asset reuse and recombination—should unleash faster and more data monetization activities. At the same time, building data liquidity is costly, with challenges and risks. For example, it is unclear how companies can make sure that value created from greater liquidity is captured by the organization. To date, we have identified two approaches that large organizations are using to increase the data liquidity of strategic data assets: (1) structuring data as digital data assets (DDAs), and (2) enhancing the company’s data platform capability with advanced cloud-based technologies and techniques.

Continuing our 2021 investigation, this study explores how companies evaluate, monitor, and actively capture value produced as a result of data liquidity strategies. Research questions include:

  • How do companies operationalize and measure data liquidity at both the organizational and data asset level?
  • How do companies identify, form, and execute an effective data liquidity strategy?
  • Does the nature of the company’s strategic data assets influence its data liquidity strategy? If so, why and how?
  • What organizational capabilities influence how companies identify, form, and execute an effective data liquidity strategy?

Methods: This study will draw on interviews (Phase 1) and surveys (Phase 2) with executives in organizations who are actively engaged in formulating and executing data liquidity strategies. The team will also produce at least one vignette or case study on a company that has increased its data monetization returns as a result of investments in its data liquidity strategy.

Seeking: Members of the MIT CISR Data Advisory Board and other Heads of Data who are interested in or actively trying to understand data liquidit

Contact: Joaquin Rodriguez


Joaquin Rodriguez, Assistant Professor of Information Systems

Joaquin is an assistant professor at Grenoble Ecole de Management, France. His research interest is in strategic information systems, investigating how firms competing within platform ecosystems can achieve and sustain superior performance. 

Gabe Piccoli, Professor

Gabriele is the Edward G. Schlieder Chair of Information Sciences and a member of the Cultural Computing group at the Center for Computation and Technology at Louisiana State University. He is also on the faculty of the University of Pavia (Italy) and is a current visiting scholar with MIT CISR. Gabe's interests are centered on digital strategic initiatives and digital strategy. He focuses on the use of information systems to create and appropriate economic value, and in enabling digital customer experiences.

Barbara H. Wixom, Principal Research Scientist

Barbara’s academic research explores how organizations generate business value from data assets. Barbara enjoys deep expertise in data and analytics techniques and technologies, with particular interest in data and analytics strategy, capabilities, and success.

Related Publications

MIT CISR research is funded by the more than seventy-five member organizations that support our work and participate in our consortium. 

MIT CISR Patrons
Axway, Inc.
Pegasystems Inc.
The Ogilvy Group
MIT CISR Sponsors
Allstate Insurance Company
ANZ Banking Group (Australia)
Ascend SC
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Bristol-Myers Squibb
Bupa (Australia)
Cabot Corporation
Caterpillar, Inc.
Cemex (Mexico)
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
General Mills, Inc.
Gilbane Building Co.
Henkel AG & Co. (Germany)
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Koç Holding (Turkey)
Nasdaq, Inc.
National Australia Bank Ltd.
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S
OCP Group
Pacific Life Insurance Company
Posten Bring AS (Norway)
Principal Life Insurance Company
Ramsay Health Care (Australia)
Raytheon Technologies
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Stockland (Australia)
TabCorp Holdings (Australia)
Telstra Limited (Australia)
Tetra Pak (Sweden)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Wolters Kluwer
Xenco Medical
Zoetis Services LLC

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MIT CISR wishes to thank all of our associate members for their support and contributions.

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