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Competing on Knowledge: The Next Challenge for Scaling AI

 Data, AI, and Analytics; Organizational Structure and Agility; Innovation and Strategy

Since 2019, MIT CISR’s data research team has investigated how organizations scale AI in the pursuit of becoming AI-fueled. We have discovered that scaling AI requires advanced data monetization capabilities, an AI explanation capability, and a rethinking of scale to realize both deployment success and model recontextualization. This year we will investigate yet another area to rethink: model management. In 2023, we will explore model management to better understand its role in scaling AI—and the implications for how organizations need to think about and manage organizational knowledge.

This study will primarily rely on a survey of several hundred executives with an understanding of AI at their organization. The research team will also conduct at least one vignette or case study on a company that has achieved success in scaling AI.

Research questions we will pursue include:

  • Is model knowledge management different from traditional knowledge management? Why or why not?
  • How can AI-model knowledge contribute to an organization’s competitiveness and firm performance?

This project is a continuation of MIT CISR’s 2022 research project on Managing AI Scale: Identifying Approaches that Work.

SEEKING: We are seeking participation in the research from executives with familiarity of at least one AI initiative at their organization.

CONTACT: Barb Wixom


Barbara H. Wixom, Principal Research Scientist

Barbara’s academic research explores how organizations generate business value from data assets. Barbara enjoys deep expertise in data and analytics techniques and technologies, with particular interest in data and analytics strategy, capabilities, and success.

Ida A. Someh, Senior Lecturer in Business Information Systems

Ida is a senior lecturer at the UQ Business School, The University of Queensland, Australia and an MIT CISR academic research fellow. Her research focuses on organizational and societal impact of data, analytics, and artificial intelligence.

Robert W. Gregory, Associate Professor of Business Technology

Robert is an associate professor of Business Technology at University of Miami Herbert Business School and an MIT CISR academic research fellow. Robert's research program focuses on novel management and information systems phenomena related to the diffusion and innovation with digital technologies and the associated transformation of individuals, organizations, and markets. 

Olgerta Tona, Senior Lecturer

Olgerta is an assistant professor at the department of Applied IT at the University of Gothenburg and an MIT CISR academic research fellow. Her research focuses on the digitalization of personal data and the use of data analytics in organizations. 

Related Publications

MIT CISR research is funded by the more than seventy-five member organizations that support our work and participate in our consortium. 

MIT CISR Patrons
Axway, Inc.
Pegasystems Inc.
The Ogilvy Group
MIT CISR Sponsors
Alcon Vision
Allstate Insurance Company
ANZ Banking Group (Australia)
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Caterpillar, Inc.
Cemex (Mexico)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
Gilbane Building Co.
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Koç Holding (Turkey)
Nasdaq, Inc.
NN Insurance Eurasia NV
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S (Denmark)
OCP Group
Pacific Life Insurance Company
Posten Bring AS (Norway)
Principal Life Insurance Company
Ramsay Health Care (Australia)
Raytheon Technologies
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Stockland (Australia)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Tetra Pak (Sweden)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Wolters Kluwer
Xenco Medical
Zoetis Services LLC

MIT CISR Associate Members

MIT CISR wishes to thank all of our associate members for their support and contributions.

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Center for Information Systems Research
Massachusetts Institute of Technology
Sloan School of Management
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Cambridge, MA 02142