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Working Paper: Technical Research Report

Designing Digital Organizations

Business leaders must rethink their business strategies and develop what we refer to as a digital strategy.
TECHNICAL RESEARCH REPORT

A traditional academically rigorous research paper with detailed methodology, analysis, findings, and references

Abstract

The proliferation and convergence of digital technologies like SMACIT (social, mobile, analytics, cloud, and Internet of Things) has created significant threats and opportunities to established companies. Business leaders must rethink their business strategies and develop what we refer to as a digital strategy. Our research shows four keys to successfully defining and executing a digital strategy: (1) zeroing in on a customer engagement or digitized solutions strategy to guide the transformation, (2) building operational excellence, (3) creating a powerful digital services backbone to facilitate rapid innovation and responsiveness, and (4) ensuring ongoing organizational redesign. A list of publications from the research is provided at the end of this document.

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About the Authors

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Jeanne Ross, MIT Sloan Center for Information Systems Research (CISR)

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Cynthia Beath, The University of Texas at Austin

MIT CISR Researcher

Stuart Scantlebury, The Boston Consulting Group

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Martin Mocker, MIT Sloan Center for Information Systems Research (CISR)

MIT CISR Researcher

Martin Kagan, MIT Sloan Center for Information Systems Research (CISR)

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Kate Moloney, MIT Sloan Center for Information Systems Research (CISR)

MIT CISR Researcher

Susan Krusell, MIT Sloan Center for Information Systems Research (CISR)

MIT CISR Researcher

Technology Advantage Practice of The Boston Consulting Group,

MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH 

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than ninety firms sponsor our work and participate in our consortium. 

MIT CISR Patrons
AlixPartners
Avanade
Cognizant
Microsoft Corporation
Pegasystems Inc.
PricewaterhouseCoopers
Standard Bank Group (South Africa)
The Ogilvy Group
MIT CISR Sponsors
Aetna, a CVS Health business
Air Canada
Allstate Insurance Company
ANZ Banking Group (Australia)
Australian Taxation Office
AustralianSuper
Banco Azteca (Mexico)
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
Bayer
Biogen, Inc.
BMW Group
BNP Paribas (France)
Bristol-Myers Squibb
BT (UK)
CarMax
Caterpillar, Inc.
CEMEX (Mexico)
Charles River Laboratories, Inc.
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Coril Holdings Ltd. (Canada)
Credit Suisse (Switzerland)
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
ExxonMobil Global Services Company
Ferrovial Corporacion, S.A. (Spain)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
General Motors Corporation
Genworth Financial
Hanover Insurance Group
Heineken International B.V. (Netherlands)
Hitachi, Ltd. (Japan)
HSBC Technology & Services (USA) Inc.
Insurance Australia Group
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Marathon Oil Corporation
Markel Corporation
Mater Private Hospital (Ireland)
National Australia Bank Ltd.
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
OCP S.A.
OECD
Pacific Life Insurance Company
PepsiCo Inc.
Pioneer Natural Resources USA Inc.
Posten Norge AS (Norway)
Principal Financial Group
QBE
Raytheon Technologies
Reserve Bank of Australia
Royal Philips (Netherlands)
Santander UK/Grupo Santander
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
SIGMAXYZ Inc.
State Street Corp.
Stockland (Australia)
Suncorp Group (Australia)
Teck Resources Limited (Canada)
Tetra Pak (Sweden)
Trinity Health
Truist Financial Corporation
UniSuper Management Pty Ltd
USAA
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Zoetis Services LLC
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