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Researcher Profile

Jeanne Ross

Key Research Areas: Digital Design, Enterprise Architecture, Business Componentization

Read Jeanne's New Book!

Learn more about Designed for Digital

In the digital economy, technologies and customer demands are changing rapidly. As a result, business strategies are constantly evolving. Only agile companies will survive! Most business leaders rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. To execute digital strategies, companies must abandon structure and instead rely on business design.

Designed for Digital: How to Architect Your Business for Sustained Success discusses five capabilities—we refer to them as building blocks—that together enable established companies to execute, and constantly refine, their business strategies. Published by MIT Press, the book explains how companies can evolve into digital powerhouses without compromising current sources of revenues and profits.

About Jeanne

Jeanne Ross completed her final MIT CISR research project and retired at the end of June 2020. She looks forward to spending time with her family and pursuing personal projects. She will be missed!

Jeanne Ross conducts research that explores how companies are designing themselves for success in the digital economy. Her recent work develops case studies describing how companies formulate and execute business strategies inspired by the capabilities of digital technologies (e.g. social, mobile, analytics, cloud, Internet of Things, and artificial intelligence). She has facilitated discussions of business design (i.e. enterprise architecture) with executive committee members of major companies like Aetna, Banco do Brasil, Bemis, CEMEX, Commonwealth Bank of Australia, Maersk, PepsiCo, Santander, and Standard Bank Group. Jeanne joined MIT CISR in 1993; she was director of the center from 2008 to 2016.

Jeanne is co-author of four books. The most recent book, Designed for Digital: How To Architect Your Business for Sustained Success, was published by MIT Press in September 2019 and was listed by Forbes Magazine as one of the top ten technology books for 2019. She is a regular columnist for Sloan Management Review and has also published in major practitioner and academic journals, including Harvard Business Review, The Wall Street Journal, MIS Quarterly Executive, MIS Quarterly, and the Journal of Management Information Systems.

Jeanne earned a BA at the University of Illinois, an MBA from The Wharton School at the University of Pennsylvania, and a PhD in Management Information Systems from the University of Wisconsin–Milwaukee. She is a founding senior editor and former editor-in-chief of MIS Quarterly Executive. In 2017 she was named a Fellow of the Association for Information Systems.

Research Focus

Let Jeanne Ross tell you about her research in her own words


2020 Research Projects

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Center for Information Systems Research
Massachusetts Institute of Technology
Sloan School of Management
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