- I've been at MIT now 26 years and over the years I've developed a real passion for enterprise architecture. To me this is as important a strategy, because if we have a strategy that we can't execute, it doesn't matter what our strategy is. Enterprise architecture is about designing your people, processes, and technology so they work in a way that you can deliver to your customer's expectations and offer new digital offerings that solve customer problems. You'll be developing new customer value propositions because of what digital technologies are making possible. So, I've just finished a book with my colleague Cynthia Beath and Martin Mocker, called Designed For Digital. And it gives lessons on how companies, big old companies, are going to succeed in a digital economy. We continue to look at the issues because one thing we've learned is that digital is all about speed, but it takes a long time. So we're building new technology environments, we're redesigning our accountabilities in our organization, we're changing our relationships with customers, we're developing new kinds of partnerships. All of this is important to the design of our company and our research is very much focused on how do you bring all those pieces together, how do you make this happen? We really enjoy our sister sponsors who have guided our work and tried to put our ideas into action and it's their experiences that make this research real.