© 2024 MIT Center for Information Systems Research, Van der Meulen and Wixom. MIT CISR Research Briefings are published monthly to update the center’s member organizations on current research projects.
Audio
Managing the Two Faces of Generative AI
In this audio edition of the September 2024 briefing, hear about how GenAI tools enhance personal productivity, while GenAI solutions drive organizational value. Each type of GenAI requires its own management approach.
Abstract
As generative AI (GenAI) becomes more prevalent, organizations are implementing it in two distinct ways: as broadly applicable tools to enhance individual productivity, and as tailored solutions to achieve strategic business objectives. Based on a series of three consecutive virtual roundtable discussions with data and technology executives on the MIT CISR Data Research Advisory Board, this briefing describes both approaches and highlights their unique challenges and management principles for success.
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About the Researchers
Nick van der Meulen, Research Scientist, MIT Center for Information Systems Research (CISR)
Barbara H. Wixom, Principal Research Scientist, MIT Center for Information Systems Research (CISR)
MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)
Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.
AlixPartners
Avanade
Cognizant
Collibra
IFS
Pegasystems Inc.
The Ogilvy Group
Alcon Vision
Amcor
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Bupa
CarMax
Caterpillar, Inc.
Cemex (Mexico)
Cencora
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
Genentech
Gilbane Building Co.
Johnson & Johnson (J&J)
Kaiser Permanente
Keurig Dr Pepper
King & Wood Mallesons (Australia)
Mercer
Nasdaq, Inc.
NN Insurance Eurasia NV
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S (Denmark)
OCP Group
Pacific Life Insurance Company
Pentagon Federal Credit Union
Posten Bring AS (Norway)
Principal Life Insurance Company
QBE
Ramsay Health Care (Australia)
Reserve Bank of Australia
RTX
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Stockland (Australia)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Tetra Pak (Sweden)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
USAA
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Xenco Medical
Zoetis Services LLC
MIT CISR Associate Members
MIT CISR wishes to thank all of our associate members for their support and contributions.