Close Cookie Notice

Welcome to the MIT CISR website!

This site uses cookies. Review our Privacy Statement.

Audio hero
Audio

Creating Value from Web3: Four Approaches to Adopting Blockchain

In this audio edition of the February 2023 research briefing, hear about the four approaches digital leaders take to build the capabilities needed to participate in value creation from Web3 while managing the risks.
By Gayan Benedict, Ina M. Sebastian, and Stephanie L. Woerner

LISTEN TO THE RESEARCH

Compelling use cases for technologies enabling Web3 are accumulating. In a 2022 MIT CISR survey, companies’ effectiveness at deploying new technologies such as blockchain was significantly correlated with growth and profitability. Yet only thirteen percent of executives described their companies as very effective at doing so. Thirty-six percent described them as only slightly or not at all effective at it. Digital leaders are faced with the question of how to build the capabilities needed to participate in value creation from Web3 while managing the risks of participation. In this briefing, we describe four approaches to adopting blockchain and illustrate them with industry examples.

SEE THE PRINT VERSION OF THE BRIEFING.

The March 2023 research briefing is read by author Gayan Benedict.

DOWNLOAD THE TRANSCRIPT

Follow the research briefing podcast series on SoundCloud.

© 2023 MIT Sloan Center for Information Systems Research, Benedict, Sebastian, and Woerner. MIT CISR Research Briefings are published monthly to update the center’s patrons and sponsors on current research projects.

About the Authors

Profile picture for user gbenedict@salesforce.com

Gayan Benedict, MIT CISR Industry Research Fellow

MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium. 

MIT CISR Patrons
AlixPartners
Avanade
Axway, Inc.
Collibra
Pegasystems Inc.
Standard Bank Group (South Africa)
The Ogilvy Group
MIT CISR Sponsors
Allstate Insurance Company
Amcor
AmerisourceBergen
ANZ Banking Group (Australia)
AustralianSuper
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
BlueScope Steel (Australia)
BNP Paribas (France)
Bristol-Myers Squibb
Bupa (Australia)
Cabot Corporation
CarMax
Caterpillar, Inc.
CEMEX (Mexico)
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
General Mills, Inc.
Gilbane Building Co.
Henkel AG & Co. (Germany)
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Koç Holding (Turkey)
Mercer
Nasdaq, Inc.
National Australia Bank Ltd.
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Pacific Life Insurance Company
Pioneer Natural Resources USA Inc.
Posten Norge AS (Norway)
Principal Financial Group
QBE
Ramsay Health Care (Australia)
Raytheon Technologies
SC Global Tubular Solutions
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
State Street Corp.
Stockland (Australia)
Suncorp Group (Australia)
Tetra Pak (Sweden)
Trinity Health
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
USAA
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Wolters Kluwer
Zoetis Services LLC
Find Us
Center for Information Systems Research
Massachusetts Institute of Technology
Sloan School of Management
245 First Street, E94-15th Floor
Cambridge, MA 02142
617-253-2348