In 2000, mBank[foot]This briefing focuses on the retail product line of mBank Group. [/foot] as launched as Poland’s first completely digital bank: customers could access bank services only online or by phone. Today mBank operates in a sector crowded with formidable competitors born as brick-and-mortar businesses that have since developed mobile and web channels. The country’s number one mobile banking provider, mBank outperforms most competitors along key metrics such as market share, gross revenue, and profit before tax. Its return on equity is four times the average return of European banks. As of July 2015, mBank had more than 4.9 million retail customers in Poland and 780,000 in the Czech Republic and Slovakia. In recent years, the bank has diversified its sources of revenue by expanding the type of services it offers to customers and providing core banking services to external parties. Since February 2013, mBank has won twelve global innovation awards, including Efma and Best of Show awards at Finovate in Europe and the US.