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What’s Next: Becoming a Real-Time Business

Business Models; Assessing Performance and Value

In this research we ask what’s next after digital transformation. The answer, we believe, is becoming a real-time business (RTB). RTBs are organizations based on a foundation of real-time data that rely on transparent and automated decision-making and seamless digital customer and employee journeys, while managing and reduce operating costs and risks. In a world of increased volatility, organizations able to operate more in real time outperformed their peers on both margin and growth, with better customer experience and greater organizational efficiency.

This study will rely on extending the analysis of data collected from 259 companies globally by Insight Partners. In addition, we will complete four case vignettes in different industries.

We will focus on the following research questions:

  • What is a real-time business?
  • What is the performance premium for being a real-time business?
  • What are the critical capabilities of being a real-time business?
  • How can we measure real-time business?

SEEKING: We are not seeking participation in the research at this time.

CONTACT: Peter Weill


Peter Weill, Chairman and Senior Research Scientist

Peter’s work centers on the role, value, and governance of digitization in enterprises and their ecosystems. Peter’s current responsibilities include the globalization of MIT CISR’s research and sponsorship base and engagement with senior executive teams.

Stephanie L. Woerner, Director and Principal Research Scientist

Stephanie’s work focuses on how enterprises use technology and data to create more effective business models and how they manage the associated organizational change. She has a passion for measuring hard-to-assess digital factors and linking them to firm performance.

Elizabeth van den Berg, Senior Vice President

Elizabeth is a technology leader and start-up investor. She spent most of her early career helping corporates digitise and the second half working with innovative technology start-ups. She is a trusted voice for corporate technology decision-makers. She was most recently an EVP at Insight Partners, one of the world’s leading technology venture capital and private equity firms.

MIT CISR research is funded by the more than seventy-five member organizations that support our work and participate in our consortium. 

MIT CISR Patrons
Pegasystems Inc.
The Ogilvy Group
MIT CISR Sponsors
Alcon Vision
ANZ Banking Group (Australia)
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
BlueScope Steel (Australia)
BNP Paribas (France)
Caterpillar, Inc.
Cemex (Mexico)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
Dawn Foods
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
Gilbane Building Co.
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Koç Holding (Turkey)
Nasdaq, Inc.
NN Insurance Eurasia NV
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
Novo Nordisk A/S (Denmark)
OCP Group
Pacific Life Insurance Company
Posten Bring AS (Norway)
Principal Life Insurance Company
Ramsay Health Care (Australia)
Reserve Bank of Australia
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Stockland (Australia)
Tabcorp Holdings (Australia)
Telstra Limited (Australia)
Terumo Corporation (Japan)
Tetra Pak (Sweden)
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
Uniting (Australia)
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Wolters Kluwer
Xenco Medical
Zoetis Services LLC

MIT CISR Associate Members

MIT CISR wishes to thank all of our associate members for their support and contributions.

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Center for Information Systems Research
Massachusetts Institute of Technology
Sloan School of Management
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