In this research we ask what’s next after digital transformation. The answer, we believe, is becoming a real-time business (RTB). RTBs are organizations based on a foundation of real-time data that rely on transparent and automated decision-making and seamless digital customer and employee journeys, while managing and reduce operating costs and risks. In a world of increased volatility, organizations able to operate more in real time outperformed their peers on both margin and growth, with better customer experience and greater organizational efficiency.
This study will rely on extending the analysis of data collected from 259 companies globally by Insight Partners. In addition, we will complete four case vignettes in different industries.
We will focus on the following research questions:
- What is a real-time business?
- What is the performance premium for being a real-time business?
- What are the critical capabilities of being a real-time business?
- How can we measure real-time business?
SEEKING: We are not seeking participation in the research at this time.
CONTACT: Peter Weill
