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MIT CISR 2021 Research Projects

Maximizing Value Capture from Digital Business Ecosystems

Partnering, Ecosystems; CxO Leadership: Digital Savvy, Top Performers

The focus of this research in 2020 was to understand how firms create value from digital business and how much of this value they capture via greater firm performance. We learned that firms create and capture three types: value from customers, value from ecosystems, and value from operations. Understanding how to capture value from ecosystems is increasingly important for firms. A 10 percent increase in value from ecosystems yields 4.2 percentage points higher growth and 2.1 percentage points higher profitability compared to industry average.

In 2021, we will study how firms capture the most value from their digital business ecosystems. We will focus on multi-firm case studies with the following research questions:

  • How do ecosystem drivers and modular producers increase their value capture while building fair digital partnerships?
  • What kinds of value do these firms get from ecosystems today?
  • How do these firms characterize valuable ecosystems and partners?
  • What are the most important practices for effective digital partners?
  • Which other value drivers (e.g., a digitally savvy top management team) have the most impact on value capture?

The case studies will inform questions we will develop for our 2021 global MIT CISR survey, which we will field in the second half of the year.

Seeking:

  • Interview participants from firms that capture revenue growth and/or increased profitability from digital business, or pursue successful ecosystem business models or digital initiatives including partners
  • Survey participants for a global MIT CISR survey (in the latter half of the year)

Contact: Ina M. Sebastian

RESEARCH TEAM

Ina M. Sebastian, Research Scientist

Ina studies how large enterprises transform for success in the digital economy. Her current research areas are digital partnering—including strategies to grow with digital partners and partnering strength—and value creation and value capture in digital models.

Peter Weill, Chair & Senior Research Scientist

Peter’s work centers on the role, value, and governance of digitization in enterprises and their ecosystems. Peter’s current responsibilities include the globalization of MIT CISR’s research and sponsorship base and engagement with senior executive teams.

Stephanie L. Woerner, Research Scientist

Stephanie’s work focuses on how enterprises use technology and data to create more effective business models and how they manage the associated organizational change. She has a passion for measuring hard-to-assess digital factors and linking them to firm performance.

Tomaz Sedej, PhD fellow
Related publications

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MIT CISR research is funded by the more than ninety firms that sponsor our work and participate in our consortium. 

MIT CISR Patrons
AlixPartners
Avanade
Axway, Inc.
Cognizant
Microsoft Corporation
Pegasystems Inc.
PricewaterhouseCoopers
Standard Bank Group (South Africa)
The Ogilvy Group
MIT CISR Sponsors
Allstate Insurance Company
Amcor
ANZ Banking Group (Australia)
Australian Taxation Office
AustralianSuper
Banco Azteca (Mexico)
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
BNP Paribas (France)
Bristol-Myers Squibb
Cabot Corporation
CarMax
Caterpillar, Inc.
CEMEX (Mexico)
Charles River Laboratories, Inc.
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Credit Suisse (Switzerland)
Cuscal Limited (Australia)
CVS Health
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
ExxonMobil Global Services Company
Ferrovial Corporacion, S.A. (Spain)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
General Mills, Inc.
General Motors Corporation
Henkel AG & Co. (Germany)
Hitachi, Ltd. (Japan)
HSBC Technology & Services (USA) Inc.
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Koç Holding (Turkey)
Markel Corporation
Mercer
National Australia Bank Ltd.
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
OECD
Pacific Life Insurance Company
Pioneer Natural Resources USA Inc.
Posten Norge AS (Norway)
Principal Financial Group
Procter & Gamble
QBE
Raytheon Technologies
Reserve Bank of Australia
Royal Philips (Netherlands)
Santander UK/Grupo Santander
SC Global Tubular Solutions
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
Scotts Miracle-Gro
SIGMAXYZ Inc. (Japan)
State Street Corp.
Stockland (Australia)
Suncorp Group (Australia)
Teck Resources Limited (Canada)
Tetra Pak (Sweden)
Trinity Health
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
USAA
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Wolters Kluwer
Zoetis Services LLC
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Center for Information Systems Research
Massachusetts Institute of Technology
Sloan School of Management
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