Given the rapid pace of AI development and its potential to reinvent enterprises, this research will continue our exploration of how business models are likely to evolve over the next five years and beyond. In 2025, MIT CISR introduced a business model framework for the AI era, drawing from our original digital business model framework plus theory and business examples. The new framework hypothesizes four AI-enabled business models: Existing+, Proxy, Modular Curator, and Orchestrator.
In this study, we will create a set of working groups, each comprising 5–10 participants. Working group members, along with other leaders from their enterprise, will complete a short survey and participate in a 45-minute interview about business models and AI.
The project seeks to address the following key research questions:
- How does AI change existing business models, and what fundamentally new business models does it enable?
- What capabilities do enterprises need to build and leverage an AI-enabled business model?
- What are the performance implications of integrating AI into one or more of an enterprise’s business models?
- How does existing scale, regulation, data access, and partnership arrangements—shape the evolution of these models?
This project is a continuation of MIT CISR's 2025 research project "What's Your AI-Enabled Business Model?"
SEEKING: We are seeking participation in the research from leaders of enterprises that are actively integrating agentic AI throughout the organization.
CONTACT: Peter Weill
