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Conversations with CISR: Prof. Sinan Aral, author of The Hype Machine

Sinan Aral and Peter Weill discuss Aral's new book, The Hype Machine, which tackles the critical question of just how much social media actually shapes our choices—for better or worse.
The Hype Machine: Presentation

On September 23 and 24, 2020, Peter Weill and Sinan Aral discussed Aral's new book, The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health—and How We Must Adapt. In this recording from the webinars, Aral helps us take stock of social media’s ascendance and provide clear-eyed prescriptions for how we can protect ourselves and democracy from fake news deception and social media manipulation.

The Hype Machine was published on September 15, 2020. Aral—a scientist, entrepreneur, and investor—is the David Austin Professor of Management at MIT, Director of the MIT Initiative on the Digital Economy (IDE), and a founding partner at Manifest Capital. Learn more about his research in his TED Talk from earlier this year, "How We Can Protect Truth in the Age of Misinformation."

The Hype Machine: Q&A

Sinan answers questions from webinar attendees, moderated by MIT CISR's Peter Weill. During the Q&A, Sinan provided his perspective on the film The Social Dilemma and the business use of social media.

About the Researcher

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Sinan Aral, Director, MIT Initiative on the Digital Economy (IDE)


Founded in 1974 and grounded in MIT's tradition of combining academic knowledge and practical purpose, MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.

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