CASE STUDY
An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)
Working Paper: Case Study
Transforming the LEGO Group for the Digital Economy
To avert bankruptcy, the LEGO Group had transformed itself starting in 2004 “to become a digital company.”
Abstract
To avert bankruptcy, the LEGO Group had transformed itself starting in 2004. As it entered 2016, the company was poised for a new transformation. This time the transformation builds on the strength of an enterprise platform the company developed to provide needed discipline around core business processes. The goal of the new transformation is “to become a digital company.” Although the company already looked digital in 2016, management felt it had not become digital—in its products and processes. This case describes the LEGO Group’s journey to become a successful digital company.
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MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH
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