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Working Paper: Case Study

Healthcare IQ: Competing as the “Switzerland” of Health Spend Analytics

This case study describes the business model, inner workings, and evolution of an analytics pure play company within the healthcare industry.
CASE STUDY

An in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education)

Abstract

Healthcare IQ originated in 1990 as a data management company that offered technology and services to help hospitals make sense of their patient billing data. By 2014, Healthcare IQ competed in the healthcare spend analytics industry, offering information products and services that ranged from prepared data and reports to analytics and advisory services. The management team thought that a number of factors contributed to the company’s value proposition, all of which were associated with its underlying database. Because data was its primary concern, Healthcare IQ was able to focus on building its database over time. This case describes the business model, inner workings, and evolution of an analytics pure play company within the healthcare industry. It illustrates how an information business created competitive advantage in its marketplace—and how it worked to sustain that advantage over time.

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About the Authors

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Cheryl Miller, MIT Sloan Center for Information Systems Research (CISR)

MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH 

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than ninety firms sponsor our work and participate in our consortium. 

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