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To generate greater value faster from digital innovation, many companies are increasing how much they learn from their own innovation efforts. However, in many companies, these changes are limited to one stakeholder group: innovation teams. Two other stakeholder groups, senior executives and experts from corporate functions, also need to learn from digital innovation initiatives. We have defined three learning imperatives that address a company’s needs to learn continually about building (1) a successful innovation, (2) a portfolio of initiatives that realizes strategic objectives faster, and (3) shared resources that propel multiple initiatives. All three imperatives involve collecting data regularly from digital innovation initiatives. In this research briefing we outline the three learning imperatives and provide examples of how companies are pursuing them to achieve strategic objectives more effectively and efficiently.
