What I'm Reading...
We've been particularly struck by Jeanne Ross's work on the fact that digital and digitize are two very different things. We get clarity from MIT CISR that makes it very easy for people across our organization to say, "Okay, I can now look at my problem differently, I can understand what's expected of me, what I expect of other people.” Plus her personal style is so energetic and vibrant that it's generated fans across BT.Steve Whittaker, Head of Strategic US Acadamic Partnerships, BT (UK)
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Center for Information Systems Research
Massachusetts Institute of Technology
Sloan School of Management
245 First Street, E94-15th Floor
Cambridge, MA 02142
617-253-2348
MIT CISR's MissionExpand
MIT CISR helps executives meet the challenge of leading increasingly digital and data-driven organizations. We provide insights on how organizations effectively realize value from approaches such as digital business transformation, data monetization, business ecosystems, and the digital workplace. Founded in 1974 and grounded in MIT’s tradition of combining academic knowledge and practical purpose, we work directly with digital leaders, executives, and boards to develop our insights. Our consortium forms a global community that comprises more than seventy-five organizations.