We want to better understand how established companies learn to create more strategic value faster with digital innovations. In our previous research, we identified that such learning happens on three levels: within individual digital innovation initiatives, across sets of similar initiatives, and across the entire portfolio of digital innovation initiatives. In 2022, we will develop a survey instrument to capture effective management practices that further learning at these three levels. Research questions include:
- What helps companies learn to regularly reallocate scarce resources—especially people—to the initiatives that contribute most to their strategic objectives?
- What helps companies learn whether an initiative is generating a digital offering that is desirable, feasible, and profitable?
- What helps companies learn about and address any common challenges across sets of similar digital innovation initiatives?
Methods: Survey of executives who manage innovation initiatives
Seeking: We are looking for executives who have helped strengthen their organization’s capacity to learn more and more often from digital innovation initiatives, regarding the value those initiatives generate in relation to the organization’s strategic objectives.
Contact: Nils O. Fonstad