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Learning to Create More Strategic Value Faster with Digital Innovations

Business Models, Innovation and Strategy, Organizational Structure and Agility

We want to better understand how established companies learn to create more strategic value faster with digital innovations. In our previous research, we identified that such learning happens on three levels: within individual digital innovation initiatives, across sets of similar initiatives, and across the entire portfolio of digital innovation initiatives. In 2022, we will develop a survey instrument to capture effective management practices that further learning at these three levels. Research questions include:

  • What helps companies learn to regularly reallocate scarce resources—especially people—to the initiatives that contribute most to their strategic objectives?
  • What helps companies learn whether an initiative is generating a digital offering that is desirable, feasible, and profitable?
  • What helps companies learn about and address any common challenges across sets of similar digital innovation initiatives?

Methods: Survey of executives who manage innovation initiatives

Seeking: We are looking for executives who have helped strengthen their organization’s capacity to learn more and more often from digital innovation initiatives, regarding the value those initiatives generate in relation to the organization’s strategic objectives.

Contact: Nils O. Fonstad


Nils O. Fonstad, Research Scientist, Europe and LATAM

Nils researches competitive digital innovation and how organizations are redesigning themselves to realize greater impact from a diverse portfolio of innovation efforts. Through his research he has identified what investments and innovation practices distinguish the most competitive firms.

Martin Mocker, Professor & MIT CISR Academic Research Fellow

Martin is a professor of information systems at ESB Business School, Reutlingen University, Germany and an MIT CISR research affiliate. His teaching and research focus on the digital transformations of big, old companies aiming to stay competitive in an increasingly digital economy. 

Jukka Salonen, MIT CISR Industry Research Fellow

Jukka has over three dozen years' experience in banking and finance, nearly half in C-suite positions; he last served as chief portfolio officer at Nordea. He also has over twenty years' experience as a board member for several companies. Jukka retired in 2021 and joined MIT CISR as an Industry Research Fellow.

Related Publications

MIT CISR research is funded by the more than seventy-five firms that sponsor our work and participate in our consortium. 

MIT CISR Patrons
Axway, Inc.
Pegasystems Inc.
Standard Bank Group (South Africa)
The Ogilvy Group
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Allstate Insurance Company
ANZ Banking Group (Australia)
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BlueScope Steel (Australia)
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Bristol-Myers Squibb
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CEMEX (Mexico)
Charles River Laboratories, Inc.
CIBC (Canada)
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Commonwealth Superannuation Corp. (Australia)
Cuscal Limited (Australia)
CVS Health
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Gilbane Building Co.
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Johnson & Johnson (J&J)
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National Australia Bank Ltd.
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State Street Corp.
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