For most companies, AI investments are on the rise while returns remain flat. Our research has identified that a root cause of lagging success is the need for new managerial practices that help AI solutions scale and thrive over time. This research will explore how companies can maximize value from AI with a focus on key practices that enable trusted, safe AI deployment and diffusion. Ultimately, we intend to help executives maximize their desired payback from AI investments. Research questions include:
- What practices improve the chances of achieving AI trust and acceptance by organizational and other key stakeholders?
- What activities and strategies help companies institutionalize AI-based solutions in ways that deliver desired value in desired ways over time?
Seeking: This project will draw mainly on data collected in 2019–2020 from fifty-two AI projects. We may gather additional data on some of these projects. Additionally, we would welcome in this study involvement by a company with an AI project that has achieved significant deployment success.
Contact: Barbara H. Wixom