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Conversations with CISR: Designed for Digital Book Talk

In this webinar recording, Jeanne Ross, Cynthia Beath, and Martin Mocker, co-authors of Designed for Digital, discuss insights they've gained watching companies attempting to apply the research findings in the book.
By Jeanne Ross, Cynthia Beath, and Martin Mocker

In September 2019, the MIT Press published Designed for Digital, a book by Jeanne Ross, Cynthia Beath, and Martin Mocker that offers guidelines for big companies pursuing digital transformations. The world has changed a great deal in the few months since the book's release, but the building blocks for a successful transformation have not. In a set of two live webinars in June 2020, the co-authors discussed insights they've gained as companies have attempted (or not) to apply their research findings to digital initiatives. This video is a recording of one of the two webinars, emceed by Kristine Dery.

About the Researchers

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Jeanne Ross, Principal Research Scientist, MIT Sloan Center for Information Systems Research (CISR)

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Cynthia Beath, Professor Emeritus, University of Texas, Austin

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Martin Mocker, Research Affiliate, MIT Sloan Center for Information Systems Research (CISR)

Other Related Publications

Discussed during the webinar

MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH 

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than ninety firms sponsor our work and participate in our consortium. 

MIT CISR Patrons
AlixPartners
Avanade
Cognizant
Microsoft Corporation
Pegasystems Inc.
PricewaterhouseCoopers
Standard Bank Group (South Africa)
The Ogilvy Group
MIT CISR Sponsors
Aetna, a CVS Health business
Air Canada
Allstate Insurance Company
ANZ Banking Group (Australia)
Australian Taxation Office
AustralianSuper
Banco Azteca (Mexico)
Banco Bradesco S.A. (Brazil)
Banco do Brasil S.A.
Bank of Queensland (Australia)
Barclays (UK)
Bayer
Biogen, Inc.
BNP Paribas (France)
Bristol-Myers Squibb
BT (UK)
CarMax
Caterpillar, Inc.
CEMEX (Mexico)
Charles River Laboratories, Inc.
CIBC (Canada)
Cochlear Limited (Australia)
Commonwealth Superannuation Corp. (Australia)
Credit Suisse (Switzerland)
DBS Bank Ltd. (Singapore)
Doosan Corporation (Korea)
ExxonMobil Global Services Company
Ferrovial Corporacion, S.A. (Spain)
Fidelity Investments
Fomento Economico Mexicano, S.A.B., de C.V.
Fortum (Finland)
General Motors Corporation
Genworth Financial
Hanover Insurance Group
Heineken International B.V. (Netherlands)
Hitachi, Ltd. (Japan)
HSBC Technology & Services (USA) Inc.
Insurance Australia Group
Johnson & Johnson (J&J)
Kaiser Permanente
King & Wood Mallesons (Australia)
Marathon Oil Corporation
Markel Corporation
Mater Private Hospital (Ireland)
National Australia Bank Ltd.
Nomura Holdings, Inc. (Japan)
Nomura Research Institute, Ltd. Systems Consulting Division (Japan)
OCP North America Inc.
OECD
Pacific Life Insurance Company
PepsiCo Inc.
Pioneer Natural Resources USA Inc.
Posten Norge AS (Norway)
Principal Financial Group
QBE
Raytheon Technologies
Reserve Bank of Australia
Royal Philips (Netherlands)
Santander UK/Grupo Santander
Scentre Group Limited (Australia)
Schneider Electric Industries SAS (France)
SIGMAXYZ Inc.
State Street Corp.
Stockland (Australia)
Suncorp Group (Australia)
Teck Resources Limited (Canada)
Tetra Pak (Sweden)
Trinity Health
Truist Financial Corporation
UniSuper Management Pty Ltd (Australia)
USAA
Webster Bank, N.A.
Westpac Banking Corporation (Australia)
WestRock Company
Zoetis Services LLC
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Center for Information Systems Research
Massachusetts Institute of Technology
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