Working Paper

Plenia Locatel Group: Globalizing from Venezuela

In 2009 the founders and top executives of Plenia Locatel Group, a retail business in Venezuela specializing in health care products and services, were planning a global expansion of the business. Founded by two close friends in 1994, the…

By Cyrus Gibson and Ari Levy

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Plenia Locatel Group: Globalizing from Venezuela

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