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This briefing introduces the concept of data liquidity, defined as the ease of data asset reuse and recombination. While data is inherently reusable and recombinable, an organization must activate these characteristics by creating strategic data assets and building out its data monetization capabilities. As the company’s strategic data assets become more highly liquid and their number grows, data is made increasingly available for conversion to value, and the company’s data monetization accelerates. Fidelity is an excellent example of a company that is actively creating highly liquid strategic data assets for use enterprise wide.