Build Data Liquidity to Accelerate Data Monetization

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This briefing introduces the concept of data liquidity, defined as the ease of data asset reuse and recombination. While data is inherently reusable and recombinable, an organization must activate these characteristics by creating strategic data assets and building out its data monetization capabilities. As the company’s strategic data assets become more highly liquid and their number grows, data is made increasingly available for conversion to value, and the company’s data monetization accelerates. Fidelity is an excellent example of a company that is actively creating highly liquid strategic data assets for use enterprise wide.

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© 2021 MIT Sloan Center for Information Systems Research, Wixom and Piccoli. The authors thank MIT CISR’s Leslie Owens for her help in producing this briefing. MIT CISR Research Briefings are published monthly to update the center’s patrons and sponsors on current research projects.