Hot Topic Webinars
Featuring leading-edge research findings from a variety of sources, Hot Topics are delivered live online without an attendance cap. Anyone from an MIT CISR member organization (see list below) may register to attend.
Virtual via Zoom
Hot Topic: AI Agents for Business Change
October 1 & 2, 2025 | Zoom Webinars
AI Agents for Business Change
with MIT Sloan Associate Professor John Horton
In this webinar, Professor Horton will explore the surprisingly powerful use of Large Language Models (LLMs) for role-playing and creating rich social simulations. The presentation will delve into how LLMs can create computational models of human behavior and explore potential business implications. These include simulating the effects of company decisions and creating models of customer behavior ("agentifying" customers) using historical data to explore trade-offs.
Read more about Professor Horton's research in his working paper, Large Language Models as Simulated Economic Agents: What Can We Learn from Homo Silucus, published in April 2023.
About the presenter
Dr. John J. Horton is an Associate Professor of Information Technologies at the MIT Sloan School of Management. His research focuses on the intersection of labor economics, market design, and information systems. He is particularly interested in improving the efficiency and equity of matching markets.
After completing his PhD and prior to joining NYU Stern School of Business in 2013, he served for two years as the staff economist for oDesk, an online labor market.
Horton received a BS in mathematics from the United States Military Academy at West Point and a Ph.D. in public policy from Harvard University.
More details...
This event is available for our consortium members and a small number of invited guests. To register, please log-in to your MIT CISR website account and enter your voucher code on the registration form.
Please contact Chris Foglia if you have any questions or if you work at an MIT CISR member organization and you'd like to register but do not have a voucher code.
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