Companies with effective digital partnering grow significantly faster than their industry average. Our analysis from the 2019 MIT CISR survey, however, shows that the average company is only moderately successful in creating value for their customers with partners and less effective in capturing that value in terms of tangible results like revenue growth. In 2020, we will examine successful strategies for both creating and capturing value in digital partnering and digital models in general. Our research questions are:
- How do companies successfully create value and then capture the value in digital partnering by increasing reach, range, and both?
- What are the key capabilities for first creating and then capturing value?
- How do successful value creation and value capture differ based on business models and progress in digital transformation?
- What is the role of the CIO in driving value creation and value capture in digital models?
Methodology: Survey analysis and interviews for case vignettes.
Seeking: Companies that are successful at creating and capturing value with partners and in different business models.
Contact: Ina Sebastian
