In 2024 we identified that real-time businesses outperform their competitors in every industry. In 2025, collaborating with IFS, we will study in real time how real-time businesses operate. For example, we will benchmark how long it takes companies to make key decisions, the percentage of their workforce that accesses real-time data, and the types of real-time decisions they make. The goal is to understand the key capabilities of companies that operate more in real time than their competitors and the financial impacts.
This study will rely on anonymized enterprise transactional data pulled from operational backbone systems.
We will focus on the following research questions:
- How do real-time businesses outperform competitors?
- What are the key real-time decisions that differentiate performance?
- How long does it take companies to make key decisions?
- Does having more employees access real-time data affect firm performance, customer experience, and employee experience?
- What real-time data is needed to make the key real-time decisions?
This project is a continuation of MIT CISR’s 2024 research project “What’s Next: Becoming a Real-Time Business.”
SEEKING: We are not seeking participation in the research at this time.
CONTACT: Peter Weill
