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Going Faster Is Not Enough; Add Innovation to Outperform

In this audio edition of the April 2023 research briefing, discover how in today’s digital world, top performers are both faster to market and innovating to generate new revenue.
By Peter Weill, Jan Brecht, and Stephanie L. Woerner

LISTEN TO THE RESEARCH

Achieving speed on its own in business doesn’t differentiate much. In this briefing, we identify four drivers of the combination of speed and innovation and discuss how it contributes to top performance. We describe how companies achieve this combination with a mix of enabling technologies and management mechanisms. Finally, we illustrate this approach with a case study of Mercedes-Benz that demonstrates how the company achieves resilience via combined speed and innovation.

SEE THE PRINT VERSION OF THE BRIEFING.

The April 2023 research briefing is read by author Stephanie Woerner.

DOWNLOAD THE TRANSCRIPT

Follow the research briefing podcast series on SoundCloud.

© 2023 MIT Sloan Center for Information Systems Research, Weill, Brecht, and Woerner. MIT CISR Research Briefings are published monthly to update the center’s patrons and sponsors on current research projects.

About the Authors

Profile picture for user jan.brecht@mercedes-benz.com

Jan Brecht, Chief Information Officer, Mercedes-Benz

MIT CENTER FOR INFORMATION SYSTEMS RESEARCH (CISR)

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than seventy-five firms sponsor our work and participate in our consortium. 

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