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Data liquidity, the ease of data asset reuse and recombination accelerates the pursuit of new data monetization opportunities. This briefing introduces the concept of digital data asset, or DDA, as a pathway to building high data liquidity. A DDA is defined as a digital resource with three structural elements: value, modularity, and a programmatic interface. The unique structure of DDAs enables reuse and recombination of an organization’s data assets at an unprecedented scale. Open Banking efforts at Santander UK provide an excellent example of how data assets can be configured as DDAs and exposed to third parties at scale.