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Data Is Everybody’s Business

Hear how leaders can foster a radical escalation of commitment in data in this audio podcast of the April 2021 research briefing.
By Barbara H. Wixom, Leslie Owens, and Cynthia M. Beath

LISTEN TO THE RESEARCH

Companies today are starting to walk the talk when it comes to treating data like a strategic firm asset—they are hiring chief data officers, and rolling out data literacy programs. This briefing describes what else is required for employees to believe that data can create value in new ways, that it can do so over and over and over again, and that everyone in the company can play a role. MIT CISR research indicates that leaders should build capabilities, optimize data monetization initiatives, and motivate pervasive data use, all of which can and should be measured.

See the print version of the briefing.

The April 2021 research briefing is read by co-author Barb Wixom.

DOWNLOAD THE TRANSCRIPT

Follow the research briefing podcast series on SoundCloud.

© 2021 MIT Sloan Center for Information Systems Research, Wixom, Owens, and Beath. MIT CISR Research Briefings are published monthly to update the center’s patrons and sponsors on current research projects.

About the Authors

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Leslie Owens, Executive Director and MIT Sloan Senior Researcher, MIT Sloan Center for Information Systems Research (CISR)

E94-1547
(617) 324-1901
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Cynthia M. Beath, Professor Emerita, University of Texas at Austin

MIT SLOAN CENTER FOR INFORMATION SYSTEMS RESEARCH 

Founded in 1974 and grounded in the MIT tradition of rigorous field-based research, MIT CISR helps executives meet the challenge of leading dynamic, global, and information-intensive organizations. Through research, teaching, and events, the center stimulates interaction among scholars, students, and practitioners. More than ninety firms sponsor our work and participate in our consortium. 

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